A network-twin platform serving enterprise IT, government, and education tripled organic traffic, captured top-3 rankings on high-value infrastructure terms, and ran lower-CPC PPC campaigns — generating 300% YoY revenue growth.
Forward Networks is a leading IT and network services provider delivering state-of-the-art data center management solutions, edge router technologies, and scalable cloud-based services to enterprises, institutions, and mission-critical organizations.
Their client base spans government agencies, education, first responders, and telecom. Despite robust offerings, they faced a digital visibility gap that hindered prospect acquisition.
Forward Networks struggled with limited organic visibility and inadequate keyword coverage. Competitors with weaker solutions dominated for terms like IT infrastructure, edge computing, and network management.
PPC efforts were also underperforming — weak ad copy, poor keyword targeting, and underoptimized landing pages. Without a scalable content strategy, they struggled to establish authority with decision-makers across government, education, and enterprise IT.
We executed a combined SEO + PPC strategy. SEO began with deep keyword research around IT infrastructure pain points, supported by expert-level content. PPC campaigns were rebuilt with new ad variations, landing-page optimizations, and keyword audits — driving higher-quality conversions at lower cost.
Thought-leadership pieces positioning them as IT/networking experts.
High-intent IT decision-maker queries; not vanity volume.
Lower CPCs through new landing pages and tested ad variations.
Managed hosting + analytics for ongoing campaign refinement.
Forward Networks secured industry authority, generated a consistent pipeline of high-value leads, and achieved 300% YoY revenue growth. Top-3 rankings on critical IT infrastructure search terms now drive predictable, cost-efficient PPC.
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