Drove 300% YoY revenue growth for Forward Networks
A network-twin platform serving enterprise IT, government, and education tripled organic traffic, captured top-3 IT infrastructure rankings, and cut PPC cost per lead.
A leading IT and network services provider for enterprise, government, and education
Forward Networks is a leading IT and network services provider delivering data center management, edge router technologies, and scalable cloud services to enterprises, institutions, and government agencies.
The product is best-in-class. What the team needed was a search and paid engine that reflected that clinical strength on Google.
Best product, weaker SEO than competitors, expensive PPC
Weaker SEO than rivals
Competing products with lesser tech outranked Forward Networks on flagship queries.
Rising PPC cost
Cost per lead climbed as broad campaigns competed against enterprise incumbents.
Inconsistent pipeline
Demand generation was uneven, so sales forecasts had to hedge on paid volume.
Long-form authority content plus a PPC restructure
Authority content strategy
Thought-leadership pieces positioning Forward Networks as the IT networking expert.
Decision-maker keywords
Targeting high-intent IT queries used by decision-makers, not vanity search volume.
PPC restructure
Lower cost per click through new landing pages and tested ad variations at scale.
Tracking and optimization
Managed analytics stack so ongoing campaign refinement was tied to actual pipeline.
Enterprise landing pages
Segment-specific pages for government, enterprise IT, and education prospects.
Weekly pipeline reporting
Weekly reporting cadence with results tied back to booked enterprise pipeline.
Predictable enterprise pipeline built on lower-cost demand
Headline result: 300% year-over-year revenue growth across SEO and paid channels.
Year-over-year revenue from organic and paid grew 300% over the engagement.
Organic traffic tripled through targeted keyword-driven content.
Ranked in the top 3 on Google for high-value IT infrastructure queries.
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