SaaS case study, 2021 to 2024

Drove 300% year-over-year growth in organic and PPC revenue for Forward Networks.

A network twin platform for large IT teams, government and schools tripled its organic traffic. It reached the top 3 for high-value terms and cut its cost per click.

SEO PPC Strategy Content Conversion Optimization

Homepage of Forward Networks, a IT Infrastructure · Network Twins business, shown in a browser window

FORWARDNETWORKS.COM

+300%

YOY REVENUE

Revenue from organic and PPC channels rose 300% year over year.

3×

ORGANIC TRAFFIC

Organic traffic tripled in three years through targeted keyword content.

#1-3

TOP PLACEMENTS

Held Google's top 3 spots for high-value IT keywords.

Headline result · +300% YoY revenue Reporting cadence · weekly · pipeline-tied

CLIENT SNAPSHOT

Founded 2013

Sector IT infrastructure · Network twins

HQ Santa Clara, CA

Recognition Government and enterprise leader

Engagement SEO + PPC partner · 3 years

Timeline 2021 / 2024

Platform Cloud-native network twin

The brief

A network digital twin platform that gives networking, security, cloud and compliance teams one verified model of how their network behaves.

Forward Networks builds a network digital twin platform. Forward Enterprise gives networking, security, cloud and compliance teams a single, verified model of how their network actually behaves, so they can test changes before they happen and find gaps before attackers do. Its clients are large firms, public bodies and groups that cannot afford to go down.

Its clients include government agencies, schools, first responders and telecom firms. The products were strong, but few buyers found the company online, and that slowed growth.

The problem

A top product, weaker SEO than its rivals and costly PPC.

Forward Networks was hard to find in search and ranked for too few keywords.

Competitors with weaker products owned terms like IT infrastructure, edge computing and network management.

PPC fell short too, with weak ad copy, poor keyword targeting and weak landing pages.

With no content plan that could scale, it could not build trust with buyers in government, schools and large IT teams.

What we did

Long-form content for authority and a PPC restructure for cost.

We aimed both channels at the leads that turn into revenue.

We ran SEO and PPC as one plan. SEO started with deep keyword research into the problems IT teams face, backed by expert content.

We rebuilt the PPC campaigns with new ads, better landing pages and keyword audits. They brought in better leads at a lower cost.

RESULTS, CHARTED BEFORE AND AFTER

YOY REVENUE +300%

Before

After

ORGANIC TRAFFIC 3×

1×

3×

#1-3 TOP PLACEMENTS Held Google's top 3 spots for high-value IT keywords.

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Authority content strategy

Thought leadership pieces that show deep IT and networking expertise.

Decision-maker keyword targeting

High-intent searches by IT decision-makers, not empty volume.

PPC restructure

Lower cost per click through new landing pages and tested ad versions.

Tracking and optimization tools

Managed hosting and analytics for ongoing campaign tuning.

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021