A Japan-based tax filing service automated tax filing for individuals and SMBs — 40% conversion lift, 600% ROAS, and 74% lower cost per qualified lead through ad strategy overhaul.
FreedomTax Japan simplifies tax filing by focusing solely on taxation, eliminating extras such as bookkeeping or payroll. Through automation and streamlined services, they offer affordable, efficient, and remote-friendly tax solutions.
However, they struggled with digital advertising — campaigns failed to deliver consistent ROI.
Their Google Ads generated impressions but delivered poor conversions, resulting in wasted spend. Weak keyword research and broad targeting resulted in irrelevant traffic. Unoptimized landing pages and low CTRs hindered results.
They also lacked a LinkedIn presence — missing a key opportunity to reach business professionals.
We implemented a complete ad strategy overhaul. Extensive keyword research built focused Google campaigns, tailored new ad groups for relevance, and actively managed campaigns with ongoing optimization. Once Google showed stronger performance, we expanded to LinkedIn Ads for business professionals.
Enhanced keyword targeting for qualified traffic.
Stronger conversion rates.
600% ROAS in B2B segment.
Ongoing refinement.
FreedomTax transformed from low-performing campaigns into measurable ROI — 40% conversion improvement, 600% ROAS via LinkedIn, and 74% lower cost per qualified lead.
Whatever your stage. Exploring, evaluating, or ready to move. We meet you there. No pressure, no slide-deck theater.