Returned 600% ROAS for FreedomTax with Google + LinkedIn Ads
A Japan-based tax filing platform with weak paid campaigns and no LinkedIn presence. A full ad restructure plus LinkedIn expansion drove 600% ROAS and cut CPL by 74%.
A Japan tax filing platform focused on automation and simplicity
FreedomTax Japan simplifies tax filing by focusing solely on taxation, cutting extras like bookkeeping or payroll. Through automation and streamlined services, they offer affordable, remote-friendly filing for individuals and small businesses.
Their gap was digital advertising. Campaigns failed to deliver consistent ROI and the funnel bled budget on broad targeting.
Ineffective Google Ads, no LinkedIn, and wasted spend
Ineffective Google Ads
Broad targeting and weak keywords pulled irrelevant traffic in.
No LinkedIn presence
The channel best-fit for business filers was completely absent.
Wasted paid spend
Impressions ran up while conversions and CPL stayed poor.
Restructure Google Ads and add LinkedIn for B2B reach
Custom ad structure
Enhanced keyword targeting that pulled in qualified filers only.
Optimized ad campaigns
Refined creative and bidding that lifted conversion rates.
LinkedIn Ads expansion
A B2B channel launch that returned 600% ROAS on cold reach.
Continuous management
Ongoing refinement kept campaigns tuned across the year.
Landing page fit
Ad-to-page matching that closed the loop on qualified clicks.
Reporting discipline
Monthly reporting tied spend to booked filings, not vanity clicks.
Lower CPL and 600% ROAS through cleaner paid work
Headline result: +40% conversions, 600% ROAS via LinkedIn, -74% CPL. Monthly reporting.
Conversions rose 40% through tighter ad targeting.
Return on ad spend hit 600% on LinkedIn B2B campaigns.
Cost per qualified lead fell 74% for cleaner spend.
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