Professional Services case study, 2024
Returned 600% ROAS for FreedomTax with Google and LinkedIn Ads optimization.
A Japan-based service that automates tax filing for individuals and SMBs overhauled its ad strategy. The result was a 40% conversion lift, 600% ROAS and a 74% lower cost per qualified lead.
Conversion rates rose 40% with sharper ad targeting.
ROAS reached 600% on LinkedIn B2B campaigns.
Cost per qualified lead fell 74%, so spend became more profitable.
CLIENT SNAPSHOT
The brief
A tax filing service that makes filing simple for individuals and small businesses, with automation and lean services.
FreedomTax Japan makes tax filing simple by doing taxes and nothing else. It skips extras like bookkeeping and payroll. With automation and lean services, its tax help is low cost, quick and easy to use from anywhere.
But its digital ads were not working, and its campaigns failed to deliver a steady return.
The problem
Google Ads that didn't work, no LinkedIn presence and wasted spend.
What we did
Rebuild Google Ads and add LinkedIn for B2B reach.
We overhauled the whole ad strategy.
Deep keyword research shaped focused Google campaigns. We built new ad groups that fit each search and kept tuning the campaigns. Once Google was performing better, we expanded to LinkedIn Ads to reach business professionals.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Sharper keyword targeting for qualified traffic.
Stronger conversion rates.
600% ROAS in the B2B segment.
Always being tuned.
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