Lifted Fuller Insurance conversions 328% with SEO, UX, and CRO
Fuller had steady traffic but weak conversion paths. We fixed cannibalization, rebuilt the UX, and added strategic CTAs. Conversions climbed 328% year over year.
Multi-state P&C specialist for income property owners
Fuller Insurance Agency is a multi-state licensed property and casualty firm focused on income property owners. Its Comprehensive Apartment Program (CAP) is a specialty policy trusted across the niche.
Fuller has decades of category expertise. Its website performance never matched it, so specialty search demand slipped past instead of routing into pipeline.
Decent traffic, low quality, weak conversion paths
Low-quality traffic
Sessions came in, but most did not match the specialty CAP buyer intent.
Keyword cannibalization
Multiple pages fought for the same terms, so rankings and conversions leaked.
Hidden CTAs
Buttons and forms were buried, so warm visitors ran out of runway to convert.
Realign SEO, fix UX, add conversion-focused CTAs
Modern UX redesign
Mobile-friendly navigation, load-time fixes, and clearer content flow.
SEO keyword realignment
Fixed cannibalization and expanded coverage to high-intent CAP queries.
Strategic CTA placement
Sticky widgets, quote forms, and clear next-step paths across pages.
Content strategy refresh
New blogs and updated pages aligned with real funnel intent.
Performance and speed
Higher-quality sessions through technical optimization and asset cleanup.
Call tracking on paths
Every inbound call tagged to a page so CRO decisions match real data.
Conversions up 328%, inbound calls up 230%
Headline: +328% conversions, +230% inbound calls, +19.49% organic. Monthly cadence, CRO-tied.
Website conversions grew 328.71% year over year via SEO and CRO.
Calls from online channels grew 230.69% after UX and CTA fixes.
Organic traffic rose 19.49% with a 16.41% lift in new users.
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