A multi-state property and casualty agency reversed weak conversion paths with keyword realignment, mobile UX improvements, and strategic CTAs — 328% more conversions and 230% more inbound calls.
Fuller Insurance Agency is a multi-state licensed property and casualty insurance firm with a strong focus on providing specialized policies for income property owners through their Comprehensive Apartment Program (CAP). Founded in 1982 by Matt Fuller, the agency quickly established a reputation as a trusted provider within its niche.
Despite its longevity and specialized expertise, Fuller's website performance fell short of industry expectations — limited substantial traffic and weak conversions.
Despite steady visitor numbers, most traffic was low quality and failed to convert. Multiple pages targeted the same keywords, causing content cannibalization and poor rankings. Many valuable search queries went unanswered.
UX was subpar — slow load times, clunky navigation, and poor internal linking discouraged engagement. Conversion opportunities were missed: poorly placed CTAs, complex forms, and design that didn't guide users.
We implemented a full-spectrum SEO + conversion overhaul. Detailed on-site fixes addressed URL structure, tags, scripts, and internal linking. We redesigned UX elements ensuring mobile-friendly, intuitive navigation. Strategic CTAs and quote forms with design-tested color usage boosted lead conversions.
Content strategy was refined — pages updated for keyword alignment, new blogs targeting high-intent search queries.
Mobile-friendly navigation and load-time fixes.
Fixed cannibalization, expanded coverage to high-intent queries.
Sticky widgets, quote forms, and clear next-step paths.
New blogs and updated pages aligned with funnel intent.
Higher-quality user sessions through technical optimization.
Fuller saw exponential improvements in online results — 328% conversion lift, dramatically improved lead quality, and stronger ownership of their niche market.
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