Grew Galloways enquiries 34% with a sustainable rebrand
A long-standing UK printer reframed print as modern and sustainable through SEO content, social storytelling, and PR. Result: 34% enquiry growth, 11K unique users, and 90K social impressions.
A long-standing UK printer covering litho and digital services
Print seen as outdated in a digital-first market
Outdated brand perception
Prospects viewed print as old-fashioned, costly, and bad for the environment.
Weak search visibility
The site missed high-intent queries around collateral, packaging, and sustainability.
Sporadic social presence
LinkedIn and Instagram posted rarely and told a fractured story to prospects.
Fall in Love with Print Again: SEO, sustainability, storytelling
Fall in Love with Print
Campaign reset the story with sustainable, modern positioning across every channel.
SEO content program
Top ranks landed for collateral, packaging ideas, and carbon footprint of paper.
LinkedIn + Instagram
Storytelling posts hit 90K+ social impressions with 2,600 real engagements.
Greener brand narrative
Sustainability myth-busting backed by data reset how buyers judged print orders.
Site performance tuning
Faster load, cleaner plugins, and better UX kept new visitors reading longer.
PR + owned content mix
Coordinated PR and owned publishing built durable trust and organic reach over time.
Repositioned as forward-thinking with 11K new users
Headline result: 34% enquiry growth. 90K+ social impressions and 2,600 engagements.
Form submissions and enquiries grew 34% inside a 12-month campaign window.
Social storytelling reached 90K+ accounts with 2,600 real engagements.
Unique visitors climbed past 11,000 in a year, browsing 25,000 pages on site.
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