Manufacturing case study, 2023 to 2024
Grew Galloways inquiries 34% with a sustainable rebrand for a 150-year-old printer.
A 150-year-old UK printer showed that print can be modern and sustainable. It used SEO content, social posts that tell a story, and PR. Inquiries grew 34%, the site drew 11K unique users and social posts earned 90K+ impressions.
Form submissions and inquiries grew 34% in 12 months.
Social storytelling reached over 90,000 accounts and earned 2,600 engagements.
Unique website visitors passed 11,000 in one year and viewed 25,000 pages.
CLIENT SNAPSHOT
The brief
One of the UK's longest-standing print providers, with over 150 years of experience.
Galloways Printers Limited is one of the UK's longest-standing print providers, with over 150 years of experience. It does litho and digital print. Its work runs from direct mail and packaging ideas to brochures and finishing.
Digital channels were growing fast. Galloways wanted people to see it as a modern, sustainable, all-in-one partner. It also wanted to change how people think about print.
The problem
Print seen as outdated, poor SEO and scattered social media.
What we did
"Fall in Love with Print Again" with SEO, sustainability and storytelling.
We launched the "Fall in Love with Print Again" campaign to reposition Galloways.
SEO content, social stories and sustainability campaigns made print feel fresh, not old. Social ads reached tens of thousands of people on LinkedIn and Instagram.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
A sustainable, modern image in place of an outdated one.
Top rankings for collateral, packaging ideas and the carbon footprint of paper.
90K+ social impressions and 2,600 engagements.
Sustainability myths busted with data.
A faster site that holds attention better.
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