Real Estate case study, 2020 to 2022

Drove 12× ROI and $950K in revenue growth for Gather Workspaces with HubSpot-powered inbound.

A Virginia coworking brand grew from 3 to 7 locations during COVID. It built HubSpot automation and a wider inbound funnel, and membership rose 33%.

Inbound Marketing HubSpot Implementation Lead Generation Sales Enablement Paid Search

Homepage of Gather Workspaces, a Coworking · Multi-location business, shown in a browser window

GATHERWORKSPACES.COM

12×

INBOUND ROI

12× ROI from inbound marketing, with campaigns tied directly to revenue.

$950K

REVENUE GROWTH

$950,000 in attributable annual revenue from inbound marketing.

67%

TOUR GROWTH

Total tours rose 67% through inbound marketing and better paid search.

Headline result · 12× inbound ROI, $950K revenue Reporting cadence · weekly · pipeline-tied

CLIENT SNAPSHOT

Profile Coworking brand

Sector Coworking · flex workspace

HQ Virginia, USA

Recognition Multi-location coworking growth

Engagement Inbound + HubSpot partner

Timeline 2020 / 2022

Platform HubSpot CRM

The brief

A fast-growing coworking brand with several Virginia locations, offering flexible offices and shared space for small businesses and remote workers.

Gather Workspaces is a fast-growing coworking brand with several sites in Virginia. It offers flexible offices and shared space for small businesses, founders and remote workers. Its model is built on working side by side and on community.

Gather grew from three to seven sites, so marketing and sales had to work as one. Before Redefine Web, its teams used scattered tools with no automation. They chased only leads that were ready to buy.

The problem

A COVID slowdown, a funnel built only on tours and manual outreach.

The online funnel only chased "hot" leads ready to book a tour and missed prospects who were just starting to look.

Sales were stretched thin. Community Managers handled both members and sales, with no automation.

Reporting was scattered, so leaders could not link marketing to revenue.

COVID made tours and in-person events drop sharply. Without better online lead capture and automation, the whole model was at risk.

What we did

A wider funnel, HubSpot automation and ROI dashboards.

We gave Gather more ways to catch leads and a system to follow up.

We rebuilt inbound marketing and sales support with HubSpot at the center. Booking a tour was no longer the only way in. Virtual tours and downloadable guides kept leads warm at early, middle and late stages.

Automated lead routing and email sequences let the team reach more people. Paid search caught people ready to buy, and live dashboards showed ROI and pipeline clearly.

RESULTS, CHARTED BEFORE AND AFTER

INBOUND ROI 12×

1×

12×

$950K REVENUE GROWTH $950,000 in attributable annual revenue from inbound marketing.

TOUR GROWTH 67%

Before

After

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Multi-stage inbound funnel

Offers for awareness, consideration and conversion, not just tours.

HubSpot automation

Lead assignment and nurture emails that scale without more staff.

Reporting dashboards

Clear ROI and pipeline views that tie marketing to revenue.

High-intent paid search

Reached tour-ready prospects without wasting spend on cold traffic.

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