From 6 to 2,900 monthly visitors with truck-accident SEO
A Colorado personal injury practice with almost no organic presence. An SEO-first rebuild across content, technical, and light paid drove a 48,233% surge in monthly traffic.
A Colorado personal injury practice focused on truck-accident litigation
Gillette Law Firm is a small-town Colorado personal injury practice with a growing focus on high-value truck-accident cases. The firm built its reputation on careful client work and courtroom results.
What it lacked was the digital footprint to match the practice. Referrals filled the calendar, but the online channel produced almost nothing.
Six visits a month is not a marketing channel
Almost no organic traffic
The site pulled just 6 visits a month. Referrals kept the phones ringing, but search was dead.
Thin keyword footprint
Only 92 keywords ranked, and none on high-intent truck-accident search.
No analytics wired
Zero visibility into which campaigns paid back. Every spend was a guess.
Build the authority first, then chase the keyword
Truck-accident content plan
A 12-month editorial calendar built around the questions victims and adjusters search for.
Technical SEO cleanup
Site speed, schema, internal linking, and crawlability fixed before any content shipped.
Audience-tuned voice
Copy tuned for educated readers, jurors and decision-makers, not cold bottom-funnel traffic.
Managed hosting + uptime
Reliable hosting and monitoring so pages stayed fast through the keyword-expansion push.
GA4 + Search Console wired
Conversion paths and rank tracking instrumented so every decision was data-led.
Light Google Ads cover
Paid used surgically to cover terms organic was still climbing, not to replace SEO work.
Three years of compounding search authority
Headline result: 48,233% growth in monthly organic visits, verified in GA4.
Monthly visits grew from 6 to about 2,900, a 48,233% surge over the engagement.
Ranked keywords climbed from 92 to more than 1,300 across truck-accident search.
Top-3 rankings on core truck-accident queries across Colorado.
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