Service-segmented ad groups + appointment-focused landing pages + full call-tracking turned cold ad spend into a measurable, scalable lead engine — 141 new leads at a 14.6% conversion rate.
Gwinnett Area Plumbers, a trusted provider known for reliable service and fast response in both residential and commercial plumbing, struggled to generate consistent digital leads. Past advertising lacked tracking, leaving ROI unclear and growth dependent on referrals and infrequent inquiries.
They partnered with Redefine Web to launch a performance-driven PPC campaign featuring high-converting landing pages, call tracking, and tightly targeted ad groups focused on high-value services — instant visibility, measurable leads, and sustainable results in under four months.
Their past efforts, whether handled in-house or outsourced, failed to show clear business outcomes. They lacked reliable reporting, leaving them unsure how many calls or leads came from ads, and unable to measure ROI.
PPC was poorly optimized — generic ads, unsegmented services, no extensions or promotions. Without dedicated landing pages, traffic often reached the main website, which was not designed for conversions.
The biggest issue was call tracking. Phone calls were their most important lead source, yet the absence of tracking pixels meant they couldn't tell which calls came from ads. Without that visibility, they couldn't scale campaigns with confidence.
We built a full Google Ads PPC strategy tailored to Gwinnett Area Plumbers: 10 service-specific ad groups targeting high-intent local keywords, with all relevant extensions to maximize ad presence.
We created new dedicated landing pages aligned with user intent, optimized to convert clicks into actual phone calls or form submissions. Advanced call tracking pixels were integrated to capture every inbound lead and tie ROI to ad spend in real time.
Drain, water heater, leaks, repipe — each its own keyword set with copy that matched the search intent exactly.
New pages built for ad clicks, not the homepage — fewer choices, faster conversion.
CallRail dynamic numbers tied to ad groups so every booked job mapped back to its source keyword.
Sitelinks, callouts, structured snippets and seasonal promotions kept ad real-estate competitive.
Weekly optimization that pushed spend toward the ad groups actually booking jobs.
Gwinnett shifted from uncertainty about ad performance to a clear, ROI-driven model — 141 new leads in 4 months at a cost-effective rate, with a scalable pipeline of new customers.
Whatever your stage. Exploring, evaluating, or ready to move. We meet you there. No pressure, no slide-deck theater.