Booked Gwinnett Area Plumbers 141 leads in four months
A Gwinnett County plumber spending on ads with no tracking. Service-segmented PPC, dedicated landing pages, and CallRail tied every dollar to a booked call.
A trusted Gwinnett-area plumbing provider for residential and commercial work
Gwinnett Area Plumbers is a fast-response regional provider handling residential and commercial plumbing across the Atlanta area.
The reputation was solid but growth was tied to referrals. Ad spend never showed a clear ROI story because there was no tracking behind it.
Ad spend with no line to booked jobs
No call tracking, no ROI story
Phone was the top lead source but there were no tracking pixels tying calls back to ad spend.
Generic PPC with no segmentation
Every service ran through the same ad groups, so buying intent got lost and CPC stayed high.
Ad traffic dumped on the homepage
No dedicated landing pages meant clicks landed on generic content that wasn't built to convert.
Service-segmented PPC with landing pages and call tracking
10 service-specific ad groups
Drain, water heater, leaks, repipe. Each with its own keyword set and copy that matched search intent exactly.
Dedicated landing pages
New pages built for ad clicks, not the homepage. Fewer choices, faster path to a booked call.
Full call-tracking integration
CallRail dynamic numbers tied to ad groups so every booked job mapped back to its source keyword.
Ad extensions and promos
Sitelinks, callouts, structured snippets, and seasonal promos kept the ad real estate competitive.
Continuous bid and budget tuning
Weekly optimization pushed spend toward the ad groups actually booking jobs, not the ones burning clicks.
Reporting cadence tied to calls
A weekly rollup keyed to booked calls, not clicks, so the account manager and owner spoke the same language.
A measurable, scalable lead engine in four months
Headline: 141 qualified leads in 4 months at a 14.6% conversion rate.
New qualified leads delivered inside a four-month window through service-segmented PPC.
968 highly targeted ad clicks, driving strong brand visibility across the Gwinnett service area.
A 14.6% conversion rate, well above the industry benchmark for local plumbing PPC.
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