Home Services case study, 2023 to 2024

Won 168% traffic growth and 100% Map Pack share, even while waiting on Google Business verification.

A Houston long-distance mover was stuck for 3 months waiting on Google Business verification. SEO authority and digital PR carried it through.

SEO Strategy Google Business Profile Support Link Building Keyword Optimization

Homepage of Heaven on Earth Moving, a Moving · Houston business, shown in a browser window

HEAVENONEARTHMOVINGSERVICES.COM

100%

MAP PACK SHARE

Took the whole Google Map Pack for "long distance movers."

+168%

ORGANIC TRAFFIC

Organic traffic rose 168% in just six months, during what is usually the slow season.

+12%

REVENUE (YOY)

Top-line revenue grew year over year despite a 20 to 30% downturn across the moving industry.

Headline result · 100% Map Pack share secured Reporting cadence · weekly · ranking-tied

CLIENT SNAPSHOT

Profile Houston-based

Sector Moving · long-distance specialist

HQ Houston, TX

Recognition Houston long-distance leader

Engagement SEO partner · 6+ months

Timeline 2023 / 2024

Platform WordPress

The brief

A professional Houston moving company that specializes in home and long-distance moves.

Heaven on Earth Moving is a moving company in Houston, Texas. It handles home and long-distance moves. Known for reliable, high-quality work, it serves customers across greater Houston and nearby towns.

Like many service firms, it got its leads from Google's Map Pack and organic search. But it could not get its Google Business Profile verified, so new customers were hard to win.

The problem

Three months without a verified Google Business Profile, and moving season was already starting.

Heaven on Earth Moving came to Redefine Web after nearly three months of trying to verify its Google Business Profile.

The trouble began when it moved from a service-area business to a storefront. The profile was not approved and dropped out of Google's Map Pack, which drives 80 to 85% of local service leads.

Without visibility for key searches like "movers" or "moving companies," it risked missing prime jobs during Houston's peak moving season.

Slow seasons and pressure from a weak economy made it worse. It needed a way around the delay to stay visible, and fast.

What we did

Build authority now, so the Google Business Profile wins big when it goes live.

While verification was stuck, we built everything else.

We built an SEO plan for steady, long-term gains. It targeted high-intent terms like "long distance movers" and "movers near me." We tuned the site and earned strong backlinks, press releases and guest posts that built domain authority.

Ongoing local SEO meant rankings could climb fast the moment the profile went live.

RESULTS, CHARTED BEFORE AND AFTER

MAP PACK SHARE 100%

100% of the total

ORGANIC TRAFFIC +168%

Before

After

REVENUE (YOY) +12%

Before

After

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

High-intent SEO plan

Targeted "long distance movers," "movers near me" and the searches that book real revenue.

Premium backlinks and press

Authority that built over time, so rankings rose even before the profile was approved.

Strategic guest posts

Trust signals from relevant moving and home publications.

On-site SEO refinement

Fixes to site speed, internal links and schema that lifted every page on the domain.

Local content ready for the profile

Local pages built ahead of time, so rankings were already moving the moment Google verified the listing.

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021