Professional Services case study, 2023 to 2024
Boosted leads 450% for Hemmersbach with a full inbound overhaul.
Hemmersbach built an inbound engine run from its CRM. For the first time, qualified leads were tied to revenue.
More website traffic from targeted SEO, inbound content and ad campaigns.
More qualified leads online, giving the sales team more opportunities.
Landing page conversion rates peaked at 47%, getting the most from every campaign.
CLIENT SNAPSHOT
The brief
Hemmersbach is a New Jersey IT consulting firm that specializes in data visualization, discovery tools and BI rollouts.
Hemmersbach is an IT consulting firm based in New Jersey. It helps large businesses with data visualization, data discovery and planned rollouts. It is a trusted partner of SAP, Microsoft, AWS and Tableau, and a certified Qlik partner that delivers advanced BI systems.
Hemmersbach had strong technical skills, but growth was stuck. It had no set plan for marketing or for helping sales. It relied on word of mouth and on outreach by its founders.
The problem
Top-tier consulting, homemade marketing and no CRM.
What we did
Custom inbound, CRM and sales support under one roof.
We built the marketing and sales system the firm never had.
We started with a full audit, built buyer personas and sharpened the message. Then we redesigned the website for SEO and built targeted landing pages. We set up automated nurture emails and a social presence on LinkedIn, Twitter and Facebook.
We brought in Insightly CRM to simplify sales. It connects to the landing pages and the email platform, so leads are captured automatically. Sales materials, pitch decks and product launch content completed the work.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
A redesign built to convert that matches the firm's technical credibility.
Lead tracking and automation in place of manual work.
Calls to action built to convert across the funnel.
Planned email sequences that move leads toward a decision.
LinkedIn, Twitter and Facebook working together for B2B visibility.
Pitch decks and product launch content that match the brand.
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