Grew Hemmersbach MQLs 450% with inbound and CRM
A New Jersey BI consultancy built a CRM-powered inbound machine. Marketing-qualified leads grew 450%, landing-page conversion hit 47%, and site traffic climbed 792%.
A New Jersey IT consulting firm in data visualization and BI
Hemmersbach GmbH & Co. KG is a New Jersey IT consulting firm specializing in data visualization, discovery solutions, and business-intelligence implementations for enterprise buyers. They partner with SAP, Microsoft, AWS, and Tableau, and hold Qlik certification.
Technical delivery was strong, but growth was capped by a hand-rolled marketing motion. Without CRM, content, or nurture, the sales team had no repeatable way to move opportunities through the pipeline.
Great consulting, hand-rolled marketing, no CRM
No marketing resources
A founding partner ran sales and marketing at once, so real growth work never got room.
No CRM in place
Leads sat in inboxes with no pipeline stages, so real forecasting was impossible.
Outdated digital front
The site, content, and social channels didn't match the consultancy's technical depth.
Website, CRM, automation, and content under one roof
Custom modern website
Conversion-driven redesign matched the consultancy's enterprise technical credibility.
Insightly CRM rollout
Real pipeline stages plus automation replaced manual lead tracking across the team.
Landing-page system
Conversion-focused CTAs across the funnel captured intent at every buying stage.
Email nurture sequences
Structured email flows moved leads from awareness into consideration on their own.
Social branding push
LinkedIn, Twitter, and Facebook coordinated so B2B buyers found consistent signals.
Sales collateral refresh
Pitch decks and launch content rebuilt so sales walked in with matched brand assets.
A scalable inbound engine tied to the sales pipeline
Headline: +450% MQLs, +792% traffic, 47% landing conversion. Weekly CRM-tied reporting.
Site traffic grew 792% off SEO, inbound content, and paid programs pulling together.
Marketing-qualified leads climbed 450%, giving sales real pipeline to work each week.
Landing-page conversion rates peaked at 47%, maximizing return on every campaign.
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