Professional Services case study, 2023 to 2024

Tripled engagement at Home Affordability Solutions with empathy-driven design.

An Australian shared equity firm swapped a stiff, corporate website for a warm, illustrated one. Engagement tripled.

Website Redesign Branding SEO Strategy

Homepage of Home Affordability Solutions Pty Limited, a Financial Services · Shared Equity · Australia business, shown in a browser window

YOURHAS.COM.AU

3×

ENGAGEMENT

Interactive, simpler site features tripled engagement.

+220%

ORGANIC VISIBILITY

Organic visibility rose 220% thanks to SEO-led design and content.

95%

TRUST SCORES

Trust scores improved, with 95% of users we surveyed saying the site felt accessible and transparent.

Headline result · 3× engagement Reporting cadence · monthly · UX-tied

CLIENT SNAPSHOT

Profile Australian provider

Sector Shared equity · home ownership

HQ Australia

Recognition First-time-buyer specialist

Engagement Web + Brand + SEO partner

Timeline 2023 / 2024

Platform WordPress

The brief

An Australian financial services company that helps first-time buyers and single parents own a home through shared equity.

Home Affordability Solutions (HAS) is an Australian finance company. Its shared equity plans help people buy a home. It focuses on first-time buyers and single parents. They work hard and pay their bills, but they find it hard to save a deposit.

HAS was well trusted in its field, but its website was unclear and did not engage visitors. We rebuilt its online identity with consistent branding, simple menus, easy tests to see who qualifies and a design built for search.

The problem

Complex financial messages, an audience new to finance and weak SEO.

Its core buyers, first-time buyers and single parents, often knew little about finance.

Most finance websites felt stiff and were hard to use. The old HAS site was the same. It had long, dense pages, a dull design and confusing menus.

Branding was inconsistent.

Weak SEO made HAS hard to find online. With no tools to try, visitors could not check if they qualify or learn more.

What we did

Empathy-led design, simpler messages and interactive eligibility tools.

We rebuilt the site for people who are new to finance.

We built a custom website made for search and for the people who use it. Warm but professional branding held it together. A video eligibility test let visitors check if they qualify.

SEO content, custom illustrations and plain copy made daunting financial steps feel doable.

RESULTS, CHARTED BEFORE AND AFTER

ENGAGEMENT 3×

1×

3×

ORGANIC VISIBILITY +220%

Before

After

TRUST SCORES 95%

Before

After

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Approachable web design

A warm, modern design in place of stiff bank-style pages.

SEO-optimized content

More search traffic from a targeted keyword plan.

Custom illustrations

Illustrations and charts that make money topics simple.

Interactive eligibility test

A short video test so visitors can see if they qualify.

Mobile-first responsive

Tested on every device so it works for everyone.

Branded marketing assets

One look across the website and printed materials.

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021