Tripled engagement at Home Affordability Solutions
An Australian shared-equity provider replaced corporate financial UX with approachable, illustrated design. Engagement 3x, organic visibility up 220%, and 95% trust scores from surveyed users.
An Australian shared-equity provider helping first-time buyers
Home Affordability Solutions is an Australian financial services company that offers shared-equity solutions to aspiring homeowners. The core audience is first-time buyers and single parents who meet financial commitments but struggle to save a deposit.
The firm had industry credibility. What it lacked was a website and brand that felt approachable to the people it served.
Complex finance, low literacy, and weak organic reach
Complex finance copy
Long, dense content overwhelmed buyers with limited financial literacy.
Corporate old site
The prior site felt stiff and hard to navigate for first-time home buyers.
Weak SEO footprint
Poor rankings kept the brand invisible to buyers researching options.
Empathy-led design, simplified copy, and interactive tools
Approachable web design
A friendly, modern UX replaced corporate financial layouts and buried info.
SEO-optimized content
Targeted keywords and clear structure grew organic traffic month by month.
Custom illustrations
Visuals and infographics turned finance concepts into scannable pictures.
Interactive eligibility
A video-led eligibility test let users self-qualify at their own pace.
Mobile-first responsive
Every page was tested across devices for accessible, thumb-friendly UX.
Branded marketing assets
A consistent identity bridged web, print, and offline collateral.
Engagement 3x, organic visibility up 220%, trust at 95%
Headline: 3x engagement, 220% organic growth, and 95% trust scores from surveyed users in 2024.
Engagement rose 3x through interactive features and simplified content.
Organic visibility grew 220% on SEO-focused design and content.
Trust scores hit 95%, with users citing accessibility and clarity.
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