SaaS case study, 2023 to 2024
Cut Host Duplex page load to sub-second with a clean rebuild.
A premier hosting provider had a site that took 8s to load, which is ironic for a brand built on speed. We rebuilt it on a light theme. Pages now load in under a second, with 65% fewer requests and 5K+ more organic visits.
Fewer server requests, which made the site far more efficient.
Faster page loads, cutting delays from 8+ seconds to under one.
Organic traffic gained after the redesign and optimization.
CLIENT SNAPSHOT
The brief
A trusted hosting provider that specializes in high-performance hosting for Magento, WordPress and cloud platforms.
Host Duplex is a trusted hosting provider for Magento, WordPress and cloud platforms. It is known for speed, reliability and scale. It offers enterprise-level hosting that gives businesses steady uptime and intense user experiences.
But its own slow website clashed with its image as a speed-first brand.
The problem
Its own site took 8+ seconds to load, the opposite of its brand promise.
The site looked polished, but a bulky theme pushed load times past 8 seconds. That cast doubt on its credibility as a premium host. Key features like chat, tracking and interactions also threatened to slow it down further.
What we did
A light theme, efficient custom code and careful tool setup.
We made the site as fast as the hosting it sells.
We rebuilt the Host Duplex website from the ground up on a lighter, optimized WordPress theme. We cut server requests with care and wrote efficient code. We also added key engagement tools, such as chat widgets and tracking scripts, in a way that kept the site fast.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
We replaced the bulky design without losing its look.
Performance-first WooCommerce and features.
Added with no cost to load time.
We cut requests by 65%.
Organic traffic growth protected.
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