A 1969-founded Dublin roofing leader replaced offline-only acquisition with a conversion-first website + Google Ads + SEO — 20-30 monthly leads, €120K commercial project win, and 10× ROI in 4 months.
HP Roofing, established in 1969, has been a trusted provider of roofing solutions for both domestic and commercial clients across Ireland. With over five decades of industry expertise, their skilled team of 25 roofers maintains a reputation for quality and long-term reliability.
However, their online presence didn't compete in the digital-first marketplace.
HP Roofing's outdated website lacked SEO and conversion optimization. Relying only on print ads, referrals, and offline methods, they struggled against competitors investing digitally. Without tracking, founder John McEvoy had little confidence in digital tools.
We executed a structured digital growth program: redesigned website with conversion-first approach, Google Ads campaign for fast lead flow, SEO targeting competitive roofing keywords, GMB optimization for top map results, and lead-tracking systems linking results to marketing performance.
Modern, lead-focused redesign.
Fast-flowing lead generation.
Competitive ranking strategy.
Top map-pack visibility.
End-to-end pipeline measurement.
HP Roofing generated steady leads converting online visibility into tangible revenue — €120K commercial in their first project alone, and ongoing SEO improvements continue driving long-term pipeline.
Whatever your stage. Exploring, evaluating, or ready to move. We meet you there. No pressure, no slide-deck theater.