Home Services case study, 2023 to 2024
Generated 20-30 roofing leads a month and a €120K commercial win for HP Roofing.
A Dublin roofing leader, founded in 1969, used to win work offline only. We replaced that with a website built to convert, Google Ads and SEO. In 4 months it brought in 20-30 leads a month, a €120K commercial project and a 10× ROI.
Won a €120K commercial client within just one week of the new website going live.
An average of 20-30 new roofing leads a month from SEO and Google Ads.
A 10× return on marketing spend.
CLIENT SNAPSHOT
The brief
A Dublin roofing company founded in 1969 and trusted for home and commercial roofing across Ireland.
HP Roofing was founded in 1969. It has long been a trusted roofing provider for home and commercial clients across Ireland. It has more than five decades of know-how, and its skilled team of 25 roofers is known for quality work that lasts.
But its online presence could not keep up in a market where buyers start online.
The problem
An outdated site, no SEO and no lead tracking, despite a strong reputation.
HP Roofing's website was outdated, with no SEO and nothing built to convert. The company relied only on print ads, referrals and other offline methods. Rivals who invested online pulled ahead. With no tracking, founder John McEvoy had little faith in digital tools.
What we did
A site built to convert, plus Google Ads, SEO and Google Business Profile.
A structured digital growth program, with every piece measured.
We redesigned the website to convert first. A Google Ads campaign got leads flowing fast. SEO targeted competitive roofing keywords. We optimized the Google Business Profile for top map results. Lead tracking tied every result back to the marketing that drove it.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
A modern redesign focused on leads.
Leads that start flowing fast.
A plan to rank for competitive terms.
Top spots in the map pack.
The whole pipeline measured end to end.
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