Generated 20-30 roofing leads a month and a EUR120K win for HP Roofing
A Dublin roofer with a strong offline reputation but no digital lead engine. Four months of conversion-first web, Google Ads, SEO, and GMB delivered a EUR120K commercial win and 10x ROI.
A trusted Dublin roofer serving homes and businesses across Ireland
HP Roofing is a Dublin-based roofer serving domestic and commercial clients across Ireland. Their skilled team holds a reputation for quality and long-term reliability.
Offline they were established. Online they didn’t compete in a market where buyers now search first and pick a roofer second.
Strong offline reputation, no digital lead engine
Outdated website
The site lacked SEO, conversion structure, and mobile-fit for real buyers.
No lead tracking
Zero visibility into which channels paid back left every dollar a guess.
Referral-only pipeline
Print ads and word-of-mouth kept phones ringing but capped growth.
Conversion-first site, Google Ads, SEO, GMB, and tracking
Conversion-first rebuild
A modern site engineered around the actions homeowners actually take.
Targeted Google Ads
Fast lead flow with service-segmented campaigns and lean bids.
SEO for roofing intent
Ranking work aimed at high-value Dublin and commercial keywords.
GMB optimization
Top map-pack visibility for emergency and same-day search.
End-to-end lead tracking
Every form, call, and quote logged so spend tied to booked revenue.
Weekly reporting cadence
Clear numbers each week kept the founder confident in the plan.
Steady leads and a EUR120K commercial win in the first month
Headline result: EUR120K commercial win, 20-30 monthly leads, 10x ROI. Weekly reporting.
Won a EUR120K commercial contract inside week one of launch.
Steady lead flow every month across SEO and Google Ads.
Ten times return on marketing spend across the sprint.
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