Professional Services case study, 2023 to 2024
Drove 7,500 monthly visits and a 4.2% conversion rate for Ibemploy in 12 months.
A Latvian recruitment agency needed a site that people with few tech skills could use. We built it, with strong local SEO. It now draws 7,500 monthly visits, ranks for 100+ keywords and converts 4.2% of its organic traffic.
Monthly organic visits grew to 7,500 within a year of launch.
Organic traffic converted at 4.2%.
Ranked for 100+ valuable keywords on Google.
CLIENT SNAPSHOT
The brief
A Latvian recruitment agency that matches businesses with workers and offers permanent and seasonal jobs across Europe.
Ibemploy is a recruitment agency in Latvia. It matches businesses with the right workers and helps job seekers find work across Europe. It focuses on permanent and seasonal staff for farming, manufacturing and food production.
To grow online, Ibemploy wanted a platform that could scale and draw both job seekers and employers. Many of its users are not comfortable with tech, so the site had to be simple and easy to use.
The problem
Hiring done offline, users with few tech skills and weak SEO.
Ibemploy found most of its workers offline and through referrals. Many job seekers, farm workers most of all, had few digital skills. The platform had to be clear and simple. Rivals ranked higher for recruitment keywords. Ibemploy needed a site that was secure, worked on phones and could scale.
What we did
Easy-to-use design, a simple application and full SEO.
Every choice favored job seekers with few tech skills.
We built a website optimized for SEO and made for users who are not comfortable with tech. The design is simple, the menus are clear and applying takes just a few steps. We did deep keyword research, followed on-page best practices and ran off-site SEO. The backend is modern, works on any screen and can scale.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
A simple, accessible design.
Fewer hurdles for job seekers.
100+ keywords ranked.
Works well on phones and any screen.
Built around niche recruitment searches.
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