Drove 7,500 monthly visits and 4.2% conversion for Ibemploy in 12 months
A Latvian recruitment agency built an accessibility-first platform with strong local SEO. Result: 7,500 monthly visits, 100+ ranked keywords, and 4.2% conversion from organic traffic.
Latvian recruitment agency for permanent and seasonal European staffing
Ibemploy is a Latvian recruitment agency that connects businesses with the right workforce and gives job seekers access to opportunities across Europe. They focus on agriculture, manufacturing, and food production.
To grow, they needed a scalable digital platform that would attract both applicants and employers. Since many applicants had limited digital skills, accessibility mattered as much as SEO.
Offline reliance with weak SEO and non-tech-savvy users
Offline-only lead flow
Referrals worked, but the pipeline could not scale beyond what recruiters knew.
Non-tech-savvy audience
Many applicants had limited digital skills. The old site was not simple enough.
Weak SEO position
Competitors ranked for the recruitment terms Ibemploy needed to own.
Accessibility-first design with a simple application and deep SEO
Accessibility-first UX
A simple, clean design let low-skill users move through the site with no help.
Fast application flow
A short, guided application removed the biggest drop-off point for job seekers.
Comprehensive SEO
Keyword research plus on-page work ranked 100+ recruitment keywords across Europe.
Scalable modern backend
A mobile-first, responsive stack let Ibemploy expand into new regions cleanly.
Niche keyword strategy
Targets aligned to agri, manufacturing, and food production instead of generic terms.
On-page conversion tuning
Clear CTAs and layout tweaks pushed conversion to 4.2% from organic traffic.
Consistent search visibility and higher applicant conversion
Headline result: 4.2% conversion from organic traffic in 12 months, verified in GA4.
Monthly organic visits reached 7,500 within a year of launch.
Organic conversion held at 4.2% after the accessibility rebuild.
Ranked for 100+ recruitment keywords across European search markets.
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