Grew IECA to 50K monthly visits and 18% more leads
IECA is the leading authority in ethical educational consulting. Its digital presence didn't match. We built a secure site, a better directory, and multichannel SEO plus PPC. Visits and leads climbed.
The Independent Educational Consultants Association, the leading authority in ethical educational consulting
IECA is the leading authority in ethical, professional educational consulting worldwide. It supports families through expert consultants, training, and resources, holding a high moral standard for the profession.
Reputation was strong. The digital presence lagged. The site felt outdated, the consultant directory was hard to use, and there was no real SEO or PPC engine driving qualified families in.
Dated site, insecure directory, weak SEO, missing PPC
Outdated public site
The old site lacked usability and undercut the authority position on first impression.
Insecure directory UX
Families struggled to find consultants. Trust broke before a click.
Weak SEO and no PPC
Search traction was thin and there was no paid layer feeding qualified leads.
Secure platform, cleaner directory, multichannel SEO plus PPC
Secure mobile-friendly site
A professional build that reinforces credibility and matches the authority position.
Secure consultant directory
A search experience families can actually trust, with clear filters and profiles.
SEO-driven content strategy
A content plan tuned to family and student search intent across the funnel.
GMB and PPC campaigns
Local and paid campaigns that keep qualified families landing on the right pages.
Local video marketing
Video assets that build awareness and grow engagement across social surfaces.
Ongoing reporting cadence
Monthly reviews tied to leads, rankings, and directory activity.
More visibility, more leads, stronger authority position
Headline result: 50K+ monthly visits, +18% leads, 750+ first-page keywords.
Monthly organic visitors grew inside 6 months, boosting awareness fast.
Leads from families and students climbed 18% year over year.
Keywords ranked on the first page through SEO and content depth.
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