Professional Services case study, 2023 to 2024
Grew IECA to 50K+ monthly visits and 18% more leads.
We rebuilt the online presence of IECA, the leading authority in ethical educational consulting. It got a secure site, a better consultant directory, and SEO and PPC across channels. The result was 50K+ monthly visits, 18% more leads and 750+ keywords on the first page.
Keywords ranked on the first page of Google through SEO and content.
Monthly organic visitors gained within 6 months, a big boost in awareness.
More leads from families and students looking for educational consultants.
CLIENT SNAPSHOT
The brief
The Independent Educational Consultants Association has set the standard for ethical, professional educational consulting since 1976.
IECA was founded in 1976 near Washington, D.C., and is the leading voice for ethical, professional educational consulting around the world. It helps families through expert consultants, training and resources. It holds its members to high moral standards.
IECA had a strong name, but its online presence lagged behind.
The problem
Outdated site, insecure directory, weak SEO and no PPC.
The site was hard to use and made a poor first impression. The member directory was clunky and not secure. Parents and students looking for a consultant got frustrated. IECA was hard to find in search. There was no SEO or PPC plan to bring in leads.
What we did
A secure site, a directory that is easy to use, and SEO and PPC across channels.
Credibility and ease of use guided the whole rebuild.
We rebuilt IECA's online presence from the ground up. The new site is professional, secure and easy to use, and it puts IECA's trust and leadership up front. A new member directory with strong security helps families find consultants. SEO content, PPC and social media campaigns made IECA easier to find.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Built up trust in the brand and its authority.
A search that families can trust.
750+ keywords ranked on the first page.
A steady flow of qualified leads.
More people saw and engaged with IECA.
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