Redefine Web

Home Services case study, 2023 to 2024

Drove 400+ conversions and #1 local rankings for In & Out No Doubt's first year online.

An East Texas moving company went from invisible directory listings to #1 rankings for "moving company near me" searches in 12 months.

Local SEO Content Strategy Website Optimization Conversion Tracking
Homepage of In & Out No Doubt, LLC, a Moving · East Texas business, shown in a browser window
INANDOUTNODOUBT.COM
232
FORM SUBMISSIONS

Form submissions in the first 12 months, a steady flow of inbound leads.

400+
TOTAL CONVERSIONS

Total conversions from website work, SEO and targeted content.

#1
LOCAL RANKING

Ranked #1 for branded and "moving company near me" searches in East Texas.

Headline result · 400+ conversions in 12 months Reporting cadence · monthly · ranking-tied

CLIENT SNAPSHOT

Profile East Texas based
Sector Moving · residential and commercial
HQ East Texas, USA
Recognition Top local mover · East Texas
Engagement Local SEO + Content · 12 months
Timeline 2023 / 2024
Platform Custom WordPress

The brief

An East Texas moving company that serves apartments, neighborhoods and businesses across the region.

In & Out No Doubt, LLC is a moving company in East Texas. It handles home and business moves, with a focus on apartments, neighborhoods and office moves.

Well-known movers made the market tough. The company needed an online presence that showed it was reliable and drew in families, young renters, universities and businesses. At first, it only had low-value directory listings that brought little traffic and few leads.

The problem

Invisible online, while competitors owned every search.

Before the campaign, In & Out No Doubt faced major problems that held back growth.

Its online presence was thin, with only basic directory listings that brought no leads. It did not show up in Google's local results, so people searching for movers could not find it.

The website fell short too.

The site brought in almost no traffic, gave no service area details and was not built to convert. The company also had no content plan.

What we did

Service area pages, a steady blog and a Google Business Profile people can actually find.

We gave the company a real home online, then made it easy to find.

We built a strong local SEO and content campaign to grow traffic and leads in ways we could measure.

We built service area pages to win high-value local commercial keywords. We published SEO blog posts that showed the company's moving expertise. A steady content schedule kept fresh, search-ready pages in front of customers and Google.

RESULTS
232 FORM SUBMISSIONS Form submissions in the first 12 months, a steady flow of inbound leads.
400+ TOTAL CONVERSIONS Total conversions from website work, SEO and targeted content.
#1 LOCAL RANKING Ranked #1 for branded and "moving company near me" searches in East Texas.
Service area pages

Each city and service got its own page, so Google could rank it where people searched.

SEO blog schedule

Regular posts built topical authority on moving services and prep tips.

Optimized Google Business Profile

Categories, service areas and posting schedule tuned for the East Texas Map Pack.

Conversion and lead tracking

Form fills, calls, referral and direct traffic all tracked, so every change was based on data.

Fast, mobile-first site

Pages load in under 1 second and keep visitors on phones, where most people search for movers.

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021