Dental case study, 2019 to 2024
Drove 900% patient growth at iSmile Dental Spa with SEO, PPC and video marketing.
A premium dental spa in Carmichael, CA swapped an old, insecure website for a modern HTTPS site. It ranked on page one for 75 keywords in 6 months. Over a multi-year program, patient volume grew 900%.
Patient numbers grew 900%, from 1 to 2 new patients a month to a steady 12 to 14.
Website traffic rose 800% through SEO, optimized content and PPC campaigns.
The practice reached a 500% ROI, driven by steady patient growth and conversions.
CLIENT SNAPSHOT
The brief
A premium dental practice in Carmichael, CA, offering sedation dentistry, gum care and a full range of treatments.
iSmile Dental Spa is a premium dental practice in Carmichael, CA. It offers general dentistry, advanced care such as sedation dentistry, and treatment for gum disease. The practice puts comfort and advanced techniques first. It presents itself as a modern, patient-first dental provider.
Before Redefine Web, the practice's online presence lagged far behind its name. The site did not work on phones, had weak technical basics and broken links, and was not secure.
The problem
A strong reputation undercut by an insecure, broken website.
What we did
Rebuild secure foundations, then layer SEO, PPC and video on top.
We fixed the website first, then built patient demand on top of it.
We redesigned the website to work on phones, rank in search and run fully on HTTPS. Google Analytics now gives real-time tracking. We also greatly expanded the content, with keyword-focused pages for the most profitable dental services.
We ran ongoing local SEO, set up Google Ads for a quick flow of leads and produced a professional video campaign. The Google Business Profile got consistent name, address and phone details and a steady stream of new reviews.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
A modern, fast design built for phones and for patients.
Pages for sedation, gum care and high-margin treatments.
Consistent name, address and phone details, cleaner citations and better categories.
Search ads for patients ready to book, with ROI we can measure.
A professional video that builds patient trust, promoted across local channels.
Steady review collection that lifts visibility and conversions.
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