Rebuilt JIDA on WordPress for 100% pagespeed and 3x sessions
A Virginia economic development agency traded an outdated multi-CMS mess for a modern WordPress build. Top-tier pagespeed, full team autonomy over updates, and 3x more pages per session.
A regional economic development agency along the I-81 corridor in Southwest Virginia
The Joint Industrial Development Authority of Wythe County is a regional economic development agency along the I-81 corridor in Southwest Virginia. Its mandate is to drive industrial growth, attract investment, and support jobs across Wythe County, Wytheville, and Rural Retreat.
The organization works with private and public partners, and its site had to speak clearly to site selectors, investors, and residents at the same time. The old build didn’t hold up on any of those jobs.
Outdated multi-CMS site failing investors and staff at once
Slow, clunky site
Load times were long and mobile UX was rough, so investors bounced before the pitch.
Buried key data
Site selectors couldn't find incentives or workforce data without hunting through pages.
Publishing bottleneck
The legacy CMS required a developer for updates, so real news never went out on time.
Modern WordPress build and intuitive CMS for full team autonomy
Custom WordPress redesign
Modern, industry-fit design that talks to site selectors, investors, and locals at once.
Intuitive content system
Drag-and-drop editor gave the JIDA team full ownership over daily content updates.
Performance optimization
Top-tier page loads plus mobile responsiveness across every device the audience uses.
SEO foundation
Structured metadata and clean URLs set the site up for long-term organic visibility.
Navigation overhaul
Rebuilt IA put incentives, workforce, and site data one click from the homepage.
Team training + docs
Hands-on training and written docs so the JIDA team stays autonomous long-term.
A site JIDA can update and site selectors can trust
Headline: 100% pagespeed desktop, 3x pages per session, 100% CMS autonomy. Monthly uptime cadence.
Top-tier site speed, scoring in the 100th percentile for desktop after launch.
Visitors engaged with 3x more pages per session on the new navigation and design.
JIDA staff run real-time content updates with zero outside developer support.
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