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Client
Joint Industrial Development Authority of Wythe County
Industry
Economic Development · Public Sector
Engagement
Web redesign + UX strategy
Case â„– 050
2023

Achieved 100% uptime, top page-speed scores, and 3× session length for JIDA after a CMS-led redesign.

A Virginia economic development agency replaced an outdated multi-CMS mess with a modern WordPress build — top-tier site speed, full team autonomy over content updates, and 3× more pages per session.

Result
â—†100% pagespeed (desktop), — pages-per-session, 100% internal CMS autonomy.
Approach
WordPress redesign + UX audit + visual brand alignment + speed optimization + team training.
Services
Web Redesign Performance Optimization SEO UX Strategy
Stack
WordPress · drag-and-drop editor · Managed hosting
joint-industrial-development-authority-of-wythe-county.live LIVE
Pagespeed
100%
↗ desktop
Session length
3×
↗ engagement
CMS autonomy
100%
↗ team-owned
Site performance · post-launch curve ▲ 100%
Joint Industrial Development Authority of Wythe County case study
About the client

A regional economic development agency along the I-81 corridor in Southwest Virginia — driving industrial growth and investment.

The Joint Industrial Development Authority of Wythe County (JIDA) is a regional economic development agency strategically located along the I-81 corridor in Southwest Virginia. Tasked with driving industrial growth, attracting business investments, and supporting job creation in Wythe County, Wytheville, and Rural Retreat, JIDA fosters economic vitality.

The organization collaborates with state, federal, and private partners. However, their outdated website didn't reflect the region's innovation or competitive advantages.

i The challenge

Outdated multi-CMS site failing investors and the internal team alike.

Their old site was clunky, not mobile-friendly, and slow — a poor first impression for site selectors and investors. Navigation was confusing, key data was hard to find, and the CMS required technical expertise that slowed updates.

Performance issues drove visitors away, and the design failed to reflect JIDA's modern, proactive approach to economic development.

Pre-engagement baseline Month 0
Pagespeed
Slow
Mobile UX
—
Update friction
High
ii The solutions

Modern WordPress build + intuitive CMS for full team autonomy.

We rebuilt JIDA's website from the ground up on WordPress with an intuitive CMS for independent updates. Navigation was overhauled for quick access to site data, incentives, and workforce resources. Performance improvements and mobile responsiveness drove fast page loads.

SEO best practices were integrated, and we provided training and resource documentation so the JIDA team could keep the site fresh autonomously.

01

Custom WordPress redesign

Modern, industry-reflective design for site selectors and investors.

02

Intuitive content management

Drag-and-drop editor empowering the JIDA team with full autonomy.

03

Performance optimization

Top-tier page-load times and mobile responsiveness across devices.

04

SEO foundation

Long-term visibility setup with structured metadata and clean URLs.

05

Internal team training

Hands-on training and resource documentation.

Services used Web Redesign · Performance Optimization · SEO · UX Strategy
By the numbers

Strength in numbers.

JIDA's redesigned site now reflects its role as a leading regional economic development authority. Improved speed, modern design, intuitive navigation, and full mobile optimization let JIDA effectively communicate value to investors, stakeholders, and the community.

01 · Pagespeed score
100%
Achieved top-tier site speed, scoring in the 100th percentile for desktop and 80th for mobile.
02 · Session length
3×
Visitors engaging with 3× more pages per session due to improved navigation and design.
03 · CMS autonomy
100%
Content management fully controlled by the JIDA team, real-time updates without outside support.
◇ ↗ Headline result · 100% pagespeed + 3× session length Reporting cadence · monthly · uptime-tied