Tripled patient leads at $19 CPL for LifeStance Health
Georgia Behavioral Health Professionals, a LifeStance division, built a scalable paid model. It hit $19 CPL under the $25 target, tripled patient volume, and captured full impression share on TMS therapy.
Georgia's behavioral health division of LifeStance, built to scale on paid media
Georgia Behavioral Health Professionals is a division of LifeStance Health and one of the state’s largest behavioral healthcare networks. Psychiatrists, therapists, and addiction specialists deliver care across 10+ Atlanta offices.
The Georgia division became LifeStance’s testing ground for a repeatable, scalable model. The brief was fast patient acquisition with strict CPL control.
A tight CPL target, 10+ offices, and niche specialty demand
Tight $25 CPL target
Growth had to happen without blowing the cost per lead ceiling set by LifeStance.
Proximity did not convert
Local clicks came in but many did not turn into scheduled appointments.
Niche specialty demand
TMS therapy needed precise category targeting to capture qualified inquiries.
Hybrid geo and service targeting with appointment-focused pages
Geo and service hybrid targeting
10+ Atlanta offices worked with capacity-aware routing so ads matched real availability.
Appointment-focused landing pages
Service clarity and provider bios kept clicks moving straight to scheduling.
GMB geo-modified search
Google Business Profile work built strong local visibility across every office.
TMS specialty campaigns
Niche demand for TMS therapy got its own dedicated capture funnel.
Service-based segmentation
Campaigns split by service so budget followed the offers that actually paid back.
Weekly reporting cadence
CPL and volume reviewed weekly so bids and creative stayed tight.
Tripled patient volume at $19 CPL with full TMS impression share
Headline result: $19 CPL, 3x patient volume, 100% TMS impression share. Weekly reporting, service-tied.
Maintained an average CPL of $19, well below the $25 target set by LifeStance.
Tripled patient acquisition volume across 10+ Georgia offices.
Captured full impression share for niche services like TMS therapy.
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