Georgia Behavioral Health Professionals — a LifeStance division — built a scalable paid model: $19 CPL (under $25 target), 3× patient volume, full impression share for niche services like TMS therapy.
Georgia Behavioral Health Professionals, a division of LifeStance Health, is one of Georgia's leading comprehensive behavioral healthcare networks. They provide accessible, full-spectrum care across multiple offices.
The Georgia division became LifeStance's testing ground for a repeatable, scalable marketing model — rapid patient acquisition while maintaining strict CPL control.
Georgia Behavioral wanted to grow rapidly while keeping CPL under $25 — and build a scalable model for the broader LifeStance network. Proximity-based targeting drove local traffic but didn't always translate to scheduled appointments.
Specialty services like TMS therapy required precise category targeting to capture niche demand.
We designed a scalable, multi-phase PPC strategy: geo + service-specific targeting. Appointment-focused landing pages with simplified navigation, service availability, provider bios. GMB integration for geo-modified searches. Specialty campaigns (e.g., TMS) captured unique demand. Service-based campaign segmentation balanced budget allocation.
10+ offices across Atlanta with capacity-aware routing.
Service clarity + provider bios.
Strong local visibility.
Niche demand capture.
Repeatable nationwide model.
A scalable, hybrid PPC + landing-page strategy tripled patient volume while maintaining $19-23 CPL. Repeatable model became LifeStance's nationwide framework.
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