Healthcare case study, 2023 to 2024
Tripled patient leads at a $19 CPL across LifeStance Health's 10+ Georgia clinics.
This LifeStance group in Georgia built a paid ads model that can scale. CPL came in at $19, under the $25 goal. Patient volume grew 3×, with full impression share for niche services like TMS therapy.
Average CPL held at $19, well below the $25 target.
Patient volume tripled across 10+ Georgia offices.
Full impression share for niche services like TMS therapy.
CLIENT SNAPSHOT
The brief
A division of LifeStance Health, one of Georgia's leading behavioral health care networks, with psychiatrists, therapists and addiction specialists.
Georgia Behavioral Health Professionals is part of LifeStance Health. It is one of the leading full-service behavioral health networks in Georgia. Its many offices make care easy to reach, for every kind of need.
The Georgia team became the place where LifeStance tested a marketing model it could repeat and scale. The goal was to win patients fast and keep a tight lid on CPL.
The problem
A tight $25 CPL goal, 10+ offices to scale and niche specialty needs.
What we did
A hybrid system that mixes location and service targeting with pages built to book.
A scalable PPC plan, rolled out in phases.
We targeted ads by place and by service. Landing pages made it easy to book, with simple menus, service availability and provider bios. We tied in the Google Business Profile to catch searches that name a place. Campaigns for special services, such as TMS, caught niche demand. We split campaigns by service to keep the budget in balance.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
10+ offices across Atlanta, with traffic sent where there is room.
Clear services and provider bios.
Strong local visibility.
Catches niche demand.
A model that repeats nationwide.
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