Home Services case study, 2023 to 2024

Lifted Little Red Wagon Moving traffic 2,000% with a redesign and an SEO and PPC program.

A respected Colorado Springs moving company swapped a site that did not convert for a modern, optimized one.

Website Redesign SEO PPC UX Optimization

Homepage of Little Red Wagon Moving, a Moving · Colorado Springs business, shown in a browser window

LITTLEREDWAGONMOVING.COM

+2000%

ORGANIC TRAFFIC

Organic traffic rose 2,000%, bringing far more local visitors ready to book.

200+

KEYWORDS RANKED

Ranked for over 200 targeted keywords, including the local searches that convert best.

+85.32%

CONVERSION RATE

The conversion rate rose 85.32%, turning the website into a lead engine.

Headline result · +2,000% organic traffic Reporting cadence · monthly · ranking-tied

CLIENT SNAPSHOT

Profile Colorado Springs based

Sector Moving · residential and commercial

HQ Colorado Springs, USA

Recognition Trusted local mover

Engagement Web + SEO + PPC partner

Timeline 2023 / 2024

Platform Custom WordPress

The brief

A respected Colorado Springs moving company known for quality service, held back only by an outdated online presence.

Little Red Wagon Moving is a trusted Colorado Springs moving company with a strong offline name. But its website was outdated. It had no SEO, dull copy and no way to turn visitors into leads.

As local rivals grew, its weak online presence held it back. We closed that gap with research on rivals, SEO content, a full redesign that works on phones and copy written to convert. Rankings, traffic, good leads and the business all grew.

The problem

A strong reputation, a weak online presence and referrals that could not scale.

Most new business came from referrals, which could not scale.

The website was outdated, did not work on phones and had no clear calls to action, so few visitors converted.

LOCAL LISTINGS INCONSISTENT Online visibility was another big problem.

It ranked poorly for key searches like "movers in Colorado Springs," with no SEO structure, optimized content or local listings. Competitors took the search traffic, and its paid campaigns fell short.

What we did

A full-funnel rebuild to research, redesign, rank and retarget.

We covered every step, from research to paid ads.

We started with research on rivals and keywords, and set up SEO. Then we redesigned the whole website and built a content plan. Local SEO and backlinks built authority, and ongoing checks kept growth steady.

New copy showed how reliable the company is and what it offers. PPC campaigns built to scale ran straight to the new landing pages.

RESULTS, CHARTED BEFORE AND AFTER

+2,000% ORGANIC TRAFFIC Organic traffic rose 2,000%, bringing far more local visitors ready to book.

200+ KEYWORDS RANKED Ranked for over 200 targeted keywords, including the local searches that convert best.

CONVERSION RATE +85.32%

Before

After

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Modern responsive redesign

A professional, mobile-first site that finally matched the company's offline name.

On-page SEO with target keywords

Tight on-page targeting for the searches that matter to Colorado Springs movers.

Conversion-focused copywriting

Service pages that lead visitors to a quote without making them dig.

Local SEO and citations

Google Business Profile work and consistent citations across directories for Map Pack visibility.

Scalable PPC integration

PPC campaigns linked to the new landing pages, so paid clicks converted as well as organic ones.

Ongoing rank monitoring

Constant tracking and tweaks, so Google updates never cost ground.

FREE · WRITTEN IN 24 HOURS · NO PITCH

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021