Healthcare case study, 2023 to 2024
Grew SEO visibility 120% and conversions 55% at London Psychiatry Clinic.
A leading private psychiatry clinic rebuilt its site to match the high standard of its care. SEO visibility rose 120%, engagement rose 70% and conversions rose 55%.
Rise in organic search visibility from an SEO-optimized structure and keyword targeting.
Engagement rose with easier navigation and a design built on personas.
Conversion growth from built-in lead forms and better booking paths.
CLIENT SNAPSHOT
The brief
A leading private mental health provider in London, offering psychiatry, psychology and therapy with whole-person, evidence-based care.
London Psychiatry Clinic is a leading private mental health provider in London. It offers psychiatry, psychology and therapy. Its mission is to care for the whole person, based on what the evidence shows.
The clinic had experienced clinicians. But its website no longer showed its values, its services or the way it cares for patients.
The problem
Weak structure, a slow site, outdated UX and poor lead handling.
What we did
A patient-first redesign, technical SEO and lead capture tied to the CRM.
A full rebuild that brings technical, design and marketing skills together.
We built patient personas and a modern UX plan. We designed a custom website, trimmed the plugins and moved it to managed hosting with 100% uptime. A clear content structure boosted SEO and keyword reach. We built templates made to convert and tied lead forms into the CRM. We also trained the clinic's team so they can manage the site in-house.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
A user experience that suits health care.
Built on research into the patient journey.
Visible for health care keywords.
Built to convert, with a handoff to the operations team.
The team can now manage content in-house.
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