Home Services case study, 2023 to 2024

Lifted MBS Cleaning rankings 81% with a redesigned site and geo-targeted SEO.

A local home and business cleaning company went from ranking for 1 keyword to 15 first-page rankings. Its online pipeline now matches what local cleaning customers search for.

Web Development SEO Strategy Local Search Optimization Lead Generation

Homepage of MBS Cleaning, a Cleaning · Homes and Businesses business, shown in a browser window

MBSCLEANING.COM

+55.73%

ORGANIC TRAFFIC

Website traffic grew more than 55% over the year before.

+98.2%

PAGEVIEWS

Pageviews nearly doubled thanks to a faster site and a better user experience.

+81%

KEYWORD GROWTH

Keyword rankings grew 81%, so more local customers found MBS.

Headline result · +81% keyword rankings Reporting cadence · monthly · ranking-tied

CLIENT SNAPSHOT

Profile Small owner-run cleaner

Sector Home and business cleaning · eco-friendly products

HQ Minnesota, USA

Recognition 26+ years cleaning homes and businesses

Engagement Web + SEO + GEO partner

Timeline 2023 / 2024

Platform WordPress + ShorelineCRM

The brief

A small, owner-run cleaning company that has cleaned homes and businesses for more than 26 years.

MBS Cleaning is a small local cleaning company that serves both homes and businesses. It uses safe, environmentally friendly products, and its staff is reliable, experienced and insured. It had a strong local name but a weak online presence.

Its old website was slow, looked dated and converted poorly, and it ranked for only one major keyword. We rebuilt the site, grew its keyword SEO and launched a geo-targeted marketing plan. MBS became far easier to find and better at winning qualified local leads.

The problem

Working but invisible, with an outdated site, no SEO and no nurture system.

The site worked, but it was outdated, slow and built on a platform that held it back.

Slow pages hurt both the user experience and search rankings, and the design did not show how professional the brand was.

Its SEO was weak.

With no real keyword strategy or content plan, it ranked for just one search term. Tracking and analytics were weak, so ROI was hard to measure. There was almost no system to nurture inbound leads.

What we did

Rebuild the foundation, then add geo-targeting and CRM nurture.

We fixed the site first, then made sure local buyers could find it.

We redesigned the website on faster, secure hosting and built a 30-day plan for lead nurturing and SEO. Deep keyword research targeted industry and local terms. We optimized the site for both on-page and off-page SEO.

Geo-targeted campaigns helped more local buyers find MBS. We connected its Google Business Profile and local map listings to ShorelineCRM for lead tracking and remarketing.

RESULTS, CHARTED BEFORE AND AFTER

ORGANIC TRAFFIC +55.73%

Before

After

PAGEVIEWS +98.2%

Before

After

KEYWORD GROWTH +81%

Before

After

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Redesigned, performance-optimized site

Faster hosting and a clean, modern design that finally matched the brand's quality.

Local SEO for home and business cleaning

Competitive cleaning keywords for both home and business customers.

Off-page SEO authority work

Citations, backlinks and content that moved rankings well past a single keyword.

Geo-targeted ad campaigns

Hyperlocal targeting that matched the area the team could really serve.

CRM-driven remarketing

ShorelineCRM linked to the Google Business Profile and map listings to re-engage warm leads.

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021