A commercial janitorial provider went from ranking for 1 keyword to 15 first-page ranks, drove 55.7% more organic traffic, doubled pageviews, and finally had a digital pipeline aligned to commercial cleaning intent.
MBS Cleaning, a trusted provider of commercial cleaning for businesses, medical facilities, schools, and offices, had a strong local reputation but a weak digital presence.
Their outdated website was slow, visually unappealing, and poor at conversions, while they ranked for only one major keyword. We rebuilt the website, expanded keyword-driven SEO, and launched a GEO-targeted marketing plan — significantly improving online visibility and ability to attract qualified commercial leads.
Their site was functional but outdated, slow, and built on a platform that limited performance. Poor load times hurt both user experience and search rankings, while the design failed to reflect the professionalism of the brand.
Their SEO approach was weak. They ranked for just one search term due to the lack of a solid keyword strategy or content plan. Tracking and analytics were insufficient, making it difficult to measure ROI. Inbound lead nurturing was virtually nonexistent.
We redesigned the website on a faster, secure hosting platform while creating a 30-day lead-nurturing and SEO roadmap. Extensive keyword research targeted industry-specific and local terms, and we optimized the site for both on-page and off-page SEO.
GEO-targeted campaigns expanded local discovery reach. Google My Business and local map listings were integrated with ShorelineCRM to enable lead tracking and remarketing.
Faster hosting + clean modern design that finally reflected the brand quality.
Targeted competitive janitorial keywords across medical, education and office segments.
Citations, backlinks and content that lifted ranking velocity beyond a single keyword.
Hyperlocal targeting that matched the geographic radius the team could realistically service.
ShorelineCRM tied to GBP + map listings for re-engagement against warm leads.
Rankings jumped from just 2 to 15 high-value keywords, organic traffic grew 55%, and pageviews nearly doubled — establishing MBS as a visible leader in their competitive local market.
Whatever your stage. Exploring, evaluating, or ready to move. We meet you there. No pressure, no slide-deck theater.