Grew MBS Cleaning rankings +81% with SEO and GEO targeting
A commercial cleaning provider ranked for a single keyword on an outdated site. A rebuilt site plus on-page SEO and GEO-tuned ads grew rankings +81% and traffic +55%.
A trusted commercial cleaner for offices, schools, and medical facilities
MBS Cleaning is a trusted provider of commercial cleaning for businesses, medical facilities, schools, and offices. They had strong local word-of-mouth but a weak digital footprint.
Their site was slow, dated, and hard to convert on. They ranked for a single keyword and had no CRM or lead nurture. Every marketing dollar felt like a guess.
Functional but invisible with no CRM
Slow, outdated site
Poor load times hurt user experience and rankings while the design felt dated.
Ranked for 1 keyword
No keyword strategy or content plan meant almost zero organic discovery.
No CRM or lead nurture
Inbound leads went unanswered or untracked, so ROI was impossible to measure.
Rebuild the foundation, add GEO targeting and CRM nurture
Redesigned, performance-optimized site
Faster hosting plus a modern design that finally reflected the brand quality.
Local SEO with janitorial focus
Targeted competitive janitorial keywords across medical, education, and office segments.
Off-page SEO authority work
Citations, backlinks, and content that grew rank velocity beyond a single keyword.
GEO-targeted ad campaigns
Hyperlocal targeting matched the geographic radius the team could realistically service.
CRM-driven remarketing
ShorelineCRM tied to GBP and map listings for re-engagement against warm leads.
Analytics and ROI tracking
Full conversion tracking so every SEO and ad dollar had a defensible number attached.
Ranking, traffic, and pageview growth across every segment
Headline: +81% keyword rankings. Monthly reporting, ranking-tied.
Keyword rankings grew 81%, improving visibility and local discovery.
Website traffic grew more than 55% YoY on the rebuilt site.
Pageviews nearly doubled thanks to speed and user-experience gains.
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