Sold McCarthy Court 100% in 3 months with a virtual showcase
A seven-unit luxury Sidcup development had to sell out pre-completion, with no physical tours available. We built an immersive virtual showcase site. Result: 100% sold in three months and 60+ qualified buyer leads.
An exclusive Sidcup development with seven high-spec apartments
McCarthy Court is an exclusive development in Sidcup with seven high-spec, two-bedroom apartments. Premium finishes, luxury bathrooms, and eco-friendly features like solar, energy-efficient lighting, and EV charging.
The project needed to sell out before completion, and the team could not rely on physical tours to build buyer trust. The website had to do that work.
A pre-construction luxury sell-out with no physical tours
No physical tours
Buyers could not walk the units before committing to a luxury purchase.
Pre-launch time pressure
Momentum had to build fast or risk losing buyers to completed rivals.
Undifferentiated brand
Eco features and premium finishes did not show up online.
An immersive virtual showcase acting as the digital showroom
Custom property website
Luxury-focused design that positioned McCarthy Court as a premier address.
Virtual showcase
Immersive property tour that let buyers experience units pre-completion.
Eco-feature storytelling
Solar, EV charging, and energy efficiency framed as buyer benefits.
Lead capture CTAs
Prominent inquiry forms and calls placed at every buyer decision point.
Local amenity narrative
A lifestyle-driven story that sold the neighborhood, not just the units.
Weekly reporting cadence
Pre-launch reporting that tied every visit and lead back to the pipeline.
Full occupancy in three months, pre-completion
Headline: 100% sold in three months with 60+ qualified buyer leads and 10K campaign visits.
Full occupancy achieved within three months of completion.
Qualified buyer leads generated straight through the site.
Targeted visits that drove awareness and pre-launch demand.
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