Home Services case study, 2022 to 2024

Doubled HVAC revenue at McCormick Heating & Cooling by driving 80% organic traffic growth.

A full HVAC marketing overhaul, with a modern site, real photos, SEO and local reputation work, doubled annual revenue.

SEO Website Redesign Local SEO PPC Reputation Management

Homepage of McCormick Heating & Cooling, a HVAC · Greeley, Colorado business, shown in a browser window

MCCORMICKHEATINGANDCOOLING.COM

+80%

ORGANIC TRAFFIC

More organic traffic from HVAC SEO and optimized content.

2×

ANNUAL REVENUE

Annual revenue doubled, and the business expanded to two office locations.

230+

REVIEWS

Five-star Google reviews collected through a structured review system.

Headline result · revenue doubled Reporting cadence · monthly · review-tied

CLIENT SNAPSHOT

In business 15+ years in business

Sector HVAC · residential heating, cooling, install

HQ Greeley, Colorado

Recognition 230+ five-star Google reviews

Engagement Full-funnel HVAC partner

Timeline 2022 / 2024

Platform Custom WordPress

The brief

A trusted Greeley HVAC company with 15+ years of local credibility and a fleet built for speed.

McCormick Heating & Cooling is a trusted HVAC company with 15+ years of service. The community knew and trusted it, but it barely showed up online. It ranked low in search, had an outdated website and relied on referrals.

As competition grew and customers looked for providers online, that gap held the business back. We ran a full digital marketing overhaul so its online image matched its real reputation and brought in more local customers.

The problem

Uneven leads, a weak online image and steep off-season drops.

McCormick came to Redefine Web facing major roadblocks.

After more than 15 years in business, leads were still uneven and leaned on referrals. Bookings dropped in the off-season, and competitors owned Google, so McCormick was nearly invisible online.

SERVICE REQUESTS/YR 60 The website was a weak spot, with no keyword optimization, no clear service pages and no design built to convert.

High bounce rates, weak calls to action and dated branding drove customers away. It got only 60 service requests the year before.

What we did

Real people, real photos and real local SEO.

We made the website look and read like the company people already trusted.

We redesigned the website with HVAC service content, real photos of the team and calls to action built to convert. Our SEO targeted high-intent keywords that match how customers search.

We set up local SEO, built credibility with a review system and managed seasonal paid campaigns to fill the booking calendar. Real photos replaced stock images to build trust.

RESULTS, CHARTED BEFORE AND AFTER

ORGANIC TRAFFIC +80%

Before

After

ANNUAL REVENUE 2×

1×

2×

230+ REVIEWS Five-star Google reviews collected through a structured review system.

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

HVAC-specific keyword strategy

Searches like "Greeley furnace repair" with real local intent, not empty volume.

Modern conversion-led website

A new design with real team photos that built trust and cut bounce rates.

Real photography

Real installs, real techs and real trucks in place of stock images, so every page felt local.

Review generation system

A request after each job that grew Google reviews to 230+ five-star ratings.

Seasonal PPC management

Spend moved earlier into the in-between seasons, so booking surges were never left to chance.

FREE · WRITTEN IN 24 HOURS · NO PITCH

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021