Doubled McCormick HVAC revenue with 80% more organic traffic
A Greeley HVAC provider with 15 years of reputation but almost no online presence. HVAC-specific SEO, a real-photo rebuild, and seasonal PPC changed the trajectory.
A trusted Greeley HVAC provider with 15+ years of community credibility
McCormick Heating & Cooling has served Greeley for over 15 years across residential heating, cooling, and installation work.
Offline trust was never the problem. Online, competitors owned local search, the site felt dated, and the review base didn’t match the real quality of the work.
Strong offline brand, inconsistent leads, thin online image
Only 60 requests the year prior
Referral-driven pipeline with off-season revenue cliffs and no digital channel picking up the slack.
Dated site with no HVAC SEO
No condition-specific pages, weak CTAs, and high bounce rates. Local searchers found competitors instead.
Thin review base
Sparse reviews didn't reflect 15 years of quality work, hurting local pack rankings and trust.
HVAC-specific SEO, a real-photo rebuild, and seasonal PPC
HVAC-specific keyword strategy
Focused on Greeley furnace repair and similar queries with real local intent, not vanity search volume.
Modern conversion-led website
New design built around HVAC service pages and clear calls to action. Bounce rate dropped, quote requests rose.
Authentic photography
Stock images replaced with real installs, real techs, and real trucks so every page felt local.
Review generation system
A post-job request workflow grew Google reviews to 230+ five-star ratings and lifted map-pack rank.
Seasonal PPC management
Spend pulled forward into shoulder seasons so booking surges no longer left revenue to chance.
Monthly reporting cadence
A monthly rollup tied leads, reviews, and jobs together so growth stayed measurable, not anecdotal.
A dominant local HVAC brand with a steady lead engine
Headline: +80% organic traffic, 125 monthly leads at $15 CPL, 18x ad ROI, revenue doubled.
Organic traffic grew 80% through HVAC-specific SEO and a full content refresh across service pages.
Annual revenue doubled, funding expansion into a second office location and a bigger service fleet.
230+ five-star Google reviews built through a structured post-job reputation workflow.
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