Drove 300+ HVAC leads in 90 days for McKinnon
A Toronto HVAC company was stuck on a 2-page site with broad, wasteful Google Ads. A rebuilt site plus restructured search and display drove 300+ leads in 90 days.
A trusted Toronto HVAC contractor with a strong offline reputation
McKinnon Heating & Cooling is a Toronto-based HVAC company with 10+ years serving residential and commercial clients on installs, repairs, and maintenance. They’re an authorized Reliance dealer with real local credibility.
But their digital footprint hadn’t kept up. A 2-page website and untuned Google Ads left them invisible against competitors who’d invested in modern sites and structured campaigns.
A trusted HVAC brand with a weak digital footprint
Two-page website
The old site had almost no content, offering little for prospects to read or convert on.
Broad, wasteful Google Ads
Campaigns burned budget on generic audiences that never matched actual HVAC search intent.
No display coverage
Zero brand recall between searches. Competitors owned that airtime by default.
Rebuild the site, restructure the ads, add display coverage
Lead-focused WordPress site
A modern, conversion-driven build that replaced the 2-page legacy site with real service depth.
Restructured Google Ads
Tight ad groups, refined targeting, and copy aligned to real HVAC search intent.
Display campaign launch
A new campaign type that widened reach and fed the search funnel with branded recall.
Service-coverage content pages
One page per service so ads finally had relevant landing destinations.
Conversion tracking + reporting
End-to-end attribution so every lead number was defensible in weekly reviews.
Reporting cadence and QBRs
Weekly performance reviews with monthly deep-dives kept the pipeline honest.
300+ qualified leads in the first 90 days
Headline: 300+ leads in 90 days. Weekly reporting cadence, install-tied.
Qualified HVAC leads in the first 3 months from the new site and rebuilt ads.
Clicks delivered through restructured Google Ads with tightened targeting.
Impressions across targeted campaigns in just 3 months of active spend.
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