A new lead-focused WordPress site plus a fully restructured Google Ads account delivered 300+ leads, 18,000 clicks, 2.6M impressions, and an 8.53% conversion rate — all in just three months.
McKinnon Heating & Cooling is a reputable HVAC company based in Toronto, serving residential and commercial clients with heating, ventilation, and air conditioning installations, repairs, and maintenance. With over 10 years of service, the company is an authorized contractor and dealer of Reliance.
Despite their credibility and strong offline presence, McKinnon was falling behind in the digital landscape. Their website was outdated, containing only two pages of content, which limited visibility, engagement, and overall lead capture.
Their outdated website had only two content pages, offering little engagement or reason for prospects to convert into leads. The lack of a modern, professional design also weakened brand perception compared to competitors.
Their Google Ads campaigns were poorly structured, with budgets wasted on broad, irrelevant audiences. The ads failed to highlight their full range of services. They also missed opportunities with high-value campaign types like Google Display, which could expand reach and brand awareness.
We developed a custom digital marketing strategy centered around maximizing lead generation and ROAS. The first step was building a new lead-focused WordPress site designed for usability, credibility, and conversions.
We then audited McKinnon's Google Ads account, identified wasted spend, and completely restructured campaigns. Finally, we introduced new campaign types — including display — to expand reach and drive qualified prospects into the pipeline.
A modern, conversion-driven build replacing the two-page legacy site.
Tight ad groups, refined targeting, and copy aligned to actual HVAC search intent.
New campaign type expanding awareness and feeding the search funnel with branded recall.
Pages for each service so the ads finally had relevant landing destinations.
End-to-end attribution so the new lead numbers were defensible.
Within 3 months, McKinnon experienced a complete digital turnaround — a new website that converts, ad campaigns that bring high-intent leads at scale, and a competitive position re-established in Toronto's HVAC market.
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