A solo-provider injectable practice needed a website that would (a) unlock cosmetic distributor accounts that wouldn't ship without one and (b) let returning patients self-book without DMs. We shipped a brand-aligned WordPress build with native booking, treatment-led copy, and a retainer for ongoing service additions.
An expert injector running a boutique studio focused exclusively on neuromodulators, dermal fillers, and skin treatments. Patients found her through reputation and Instagram — but cosmetic distributors wouldn't open accounts without a professional, treatment-clear website.
She came to Redefine Web with two non-negotiables: a credible site that would clear distributor compliance, and a real booking flow so she could stop running her calendar out of DMs.
Without a site, three cosmetic distributors had paused her wholesale orders. Without an online booking flow, every appointment was negotiated by DM — which scaled fine to a dozen patients a week and broke at scale.
The brand existed on Instagram but had never been translated into a system: no color palette, no typography, no consistent imagery, no specialist-led copy on the treatments themselves.
We ran a one-week discovery + moodboard, locked a brand-aligned visual system, and shipped a WordPress build with native booking, treatment-led copy, specialist credentials, and the trust signals distributors specifically check for.
Treatment pages were written in the practitioner's voice — what it is, who it's for, what to expect, contraindications — so patients self-qualify before the consult. Post-launch we stayed on retainer for ongoing service additions as the practice expands.
The distributor accounts unblocked on launch day, online bookings replaced the DM workflow, and the practice now scales service additions without rebuilding from scratch.