Med Spa case study, 2024
Made an award-winning med spa distributor-ready in 6 weeks, with online booking live from launch.
A Washington med spa needed a website for two reasons. Cosmetic distributors would not ship without one. And returning patients needed to book on their own, without DMs. We built a WordPress site that fits the brand, with built-in booking and copy built around each treatment. We stayed on retainer to add new services over time.
Cosmetic distributor accounts that had paused wholesale orders reopened on launch day.
Built-in booking replaced DM scheduling from day one. The calendar no longer buckles under message volume.
From kickoff to live site in six weeks. The practice hit the distributor deadline with nothing cut.
CLIENT SNAPSHOT
The brief
An award-winning Tacoma area med spa that could not get product shipped until a credible website went live.
This med spa serves Tacoma and University Place, Washington. Its team works across injectables, laser and light treatments, medical-grade skincare and medically supervised weight loss, with a membership program for regulars. Patients found it through word of mouth and Instagram. But cosmetic distributors would not open accounts until it had a real website that showed its treatments clearly.
It came to Redefine Web with two must-haves. It needed a credible site that would pass distributor checks. And it needed real online booking, so the team could stop running the calendar out of DMs.
The problem
No site, no distributor accounts. Booking by DM was breaking down.
What we did
Build the site that opens the supply chain, and the booking that protects the calendar.
The site had two jobs, to pass distributor review and to move booking out of DMs.
We ran a one-week discovery and moodboard and locked a visual system that fits the brand. Then we built the WordPress site. It has built-in booking, copy built around each treatment, the team's specialist credentials, and the trust signals distributors check for.
We wrote the treatment pages in the practice's voice. Each one covers what it is, who it's for, what to expect and when it isn't safe. That way patients can tell if they are a fit before the consult. After launch, we stayed on retainer to add services as the practice grows.
We took the colors, type and images from its Instagram and made them a consistent web identity.
Patients book on their own, with deposits and intake forms. No more calendar by DM.
Credentials, treatment details and policy pages built to pass cosmetic distributor review.
Each service page is in the practice's voice, with FAQ schema to show up for long-tail searches.
We add new services, promos and seasonal pages without rebuilding the base.
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