Med Spa case study, 2023 to 2024
Grew consult requests 3.4× for a Portland metro med spa with a price simulator and PPC built on search intent.
A two-location aesthetics practice swapped a generic template for a site built to convert. We added an instant treatment price simulator and rebuilt the before and after gallery for SEO. We also ran segmented Google and Meta campaigns. Consult requests grew 3.4×, and ad spend stayed the same.
Consult requests grew 3.4× as the price simulator caught ready buyers who would have left.
Service pages for each treatment and a gallery Google can index grew organic sessions 178%.
Segmented PPC and better landing pages cut paid cost per lead by 38% on the same monthly budget.
CLIENT SNAPSHOT
The brief
A full-service Pacific Northwest med spa offering injectables, laser and wellness, held back by a template site that showed no prices and ranked for nothing.
This well-loved physician-led med spa serves the Portland metro from rooms in Tigard, OR and Vancouver, WA. It offers Botox, dermal fillers, laser treatments, facials and wellness services. Patients loved the care, and the providers had been there for years. But the website was a generic Squarespace template. It had no pages for each service, no clear pricing and no way to track who booked.
The practice came to Redefine Web to stop losing ready-to-buy visitors to chains. It also wanted the website to screen patients before a consult ever hit the calendar.
The problem
Template site, no path to book, and hidden prices scaring off ready buyers.
What we did
Rebuild for intent with service pages, instant pricing, image SEO and segmented paid ads.
Every part of the rebuild was aimed at visitors ready to book.
We rebuilt the site on WordPress with one page per treatment family, each mapped to a booking. Then we added an instant price simulator. Visitors pick the treatments they want and get a quote by email and text. We capture the lead even when the visitor doesn't book.
We rebuilt the before and after gallery as real image pages that Google can index. The images carry alt text tagged by treatment and structured data, and the high-res files load as you scroll. PPC became a grid of treatments and neighborhoods, with ads rotated for each ideal customer group.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
One page per treatment family, with FAQ schema, a price range and a consult button on the page.
Visitors pick treatments, get an instant quote and go into the CRM as a qualified lead.
Real gallery pages Google can index, with alt text tagged by treatment. Google Images is now a top-3 source of new visitors.
Google and Meta campaigns split by service and ZIP code, with ads rotated for each ideal customer type.
Text review requests after each treatment, plus staff rewards, keep the Map Pack ranking growing.
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