Grew consult requests 3.4x for a Seattle med spa
A Seattle aesthetics practice ran on a generic template with no pricing and no service pages. We rebuilt for intent, added a price simulator, and segmented paid. Consult requests tripled without raising spend.
A full-service Pacific Northwest med spa blending injectables, laser, and wellness
A well-loved Seattle-area med spa offering injectables, laser, body contouring, and skincare. Provider tenure was strong. In-room reputation was strong. The digital footprint was not.
The site was a generic template with one combined services page, no transparent pricing, and no measurable path to consult. Patients bounced to competitors who at least showed a range.
Template site, zero conversion path, opaque pricing
One page for every treatment
Every service sat on one bloated page with no path to consult.
No pricing anywhere
Visitors couldn't see cost. High-intent buyers left for competitors publishing ranges.
Before/after gallery hidden
A single PDF meant Google Images sent zero organic sessions.
Service pages, instant pricing, image SEO, segmented paid
Conversion-mapped rebuild
One page per treatment family with FAQ schema, pricing band, and inline consult CTA.
Instant price simulator
Visitors build a treatment basket, get a quote, and land in the CRM as a qualified lead.
Indexable before/after gallery
Native image pages with treatment-tagged alt text, structured data, and clean URLs.
Treatment x ZIP paid matrix
Google and Meta campaigns segmented by service line and ZIP, creative tuned to ICP.
GBP + review velocity
Post-treatment SMS review requests and a staff cadence keeping Map Pack visibility high.
Monthly CPL reviews
CPL and consult volume reviewed monthly against the same fixed media budget.
Consults tripled, traffic nearly tripled, CPL dropped
Headline result: +241% consult requests inside 9 months on the same monthly media budget.
Consults grew 3.4x as the price simulator captured high-intent visitors who used to bounce.
Service pages plus indexable galleries grew organic sessions 178%.
Segmented paid and better landing pages cut CPL 38% on the same budget.
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