A multi-room aesthetics practice replaced a generic template with a conversion-engineered site, an instant treatment price simulator, an SEO-rebuilt before/after gallery, and segmented Google + Meta campaigns — tripling consult volume without raising ad spend.
A well-loved Seattle-area med spa offering injectables, laser, body contouring, and skincare. Strong in-room reputation, strong provider tenure — but the digital footprint was a generic Squarespace template with no service-level pages, no transparent pricing, and no measurable conversion path.
The practice came to Redefine Web to stop leaking high-intent traffic to chains and to make the website do the qualifying work before a consult ever hit the calendar.
Every treatment lived on one bloated page. There was no way for a prospective patient to see what a Botox unit, a Sculptra vial, or a laser package would cost — so high-intent visitors bounced to competitors who at least published ranges.
The before/after gallery was a single PDF download. Google Images traffic was effectively zero. Paid campaigns ran on a single broad ad group with no neighborhood, treatment, or device segmentation, and the CPL was climbing month over month.
We rebuilt the site on WordPress with one conversion-mapped page per treatment family, then layered an instant price-simulator lead capture that lets a visitor build a basket of treatments and get a quote by email + SMS — capturing the lead even when the visitor doesn't book.
The before/after gallery was rebuilt as native, indexable image pages with treatment-tagged alt text, structured data, and lazy-loaded high-res files. PPC was rebuilt into a treatment × neighborhood matrix with creative rotated against ICP segments.
One page per treatment family with FAQ schema, pricing band, and inline consult CTA.
Visitors build a treatment basket, get an instant quote, and enter the CRM as a qualified lead.
Native indexable galleries with treatment-tagged alt text — Google Images now a top-3 acquisition channel.
Google + Meta campaigns segmented by service line and ZIP, with creative rotated against ICP profiles.
Post-treatment SMS review requests + staff incentive cadence keeping Map Pack visibility compounding.
Consult requests climbed 241% inside 9 months, organic traffic nearly tripled, CPL on paid dropped 38%, and Google Images alone now drives over a fifth of incoming organic — all on the same monthly media spend.
Whatever your stage. Exploring, evaluating, or ready to move. We meet you there. No pressure, no slide-deck theater.