SaaS case study, 2023 to 2024
Grew Meritt Payments traffic 108% and cut CPA 65% with a bilingual rebuild.
A fintech payment processor had a slow site weighed down by plugins. We replaced it with a fast, bilingual rebuild optimized for SEO. In year 1, organic traffic grew 108%, CPA fell 65% and 500+ keywords reached the first page.
Growth in organic traffic within 6 months, from bilingual SEO and a faster site.
Drop in CPA after we matched calls to action to what users wanted and fixed the conversion flow.
Keywords ranked on Google's first page within the first year, which made the brand easier to find.
CLIENT SNAPSHOT
The brief
A fintech with advanced payment processing, from card-not-present and mobile payments to fully integrated point-of-sale systems.
Meritt Payments is a fintech that sells advanced payment processing. It serves everyone from small startups to large companies. Its services cover card-not-present payments, mobile payments and fully integrated POS systems, all built to save time and grow profit.
The offer was strong. But a slow, poorly optimized website hurt the brand and cost it new clients.
The problem
10-second load times, weak service pages and bilingual SEO that didn't work.
The site was packed with plugins, so pages took 10 seconds to load. The design did a poor job of explaining the company's payment services. The English and French versions were badly coded. Neither had a real SEO plan.
What we did
A light bilingual rebuild with clear calls to action and deep SEO.
Speed, clear next steps and search reach in both languages drove the rebuild.
We rebuilt Meritt's website to be fast, bilingual and optimized for conversions. We cut the plugins it did not need, which sped the site up. We placed clear calls to action in key sections to get visitors to act. And we built a full SEO structure for both the English and French markets.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
A look that fits the payments industry.
We cut and tuned the plugins.
Built to turn B2B visitors into leads.
Covers the English and French markets.
Hosting you can count on.
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