Grew Meritt Payments organic traffic 108% with a fast bilingual rebuild
Meritt's site was plugin-heavy and slow, with weak bilingual SEO. We rebuilt it lean, added strategic CTAs, and structured English plus French for search. Traffic climbed and CPA dropped.
A fintech running card-not-present, mobile, and integrated point-of-sale for growing businesses
Meritt Payments is a Canadian fintech that runs card-not-present, mobile, and integrated POS for startups through enterprise. The stack is built for uptime and margin.
The value prop was strong. The website did not carry it. Plugins bloated pages, load times crept past 10 seconds, and bilingual pages weren’t structured for search. It was time for a rebuild.
Slow site, weak service story, broken bilingual SEO
10-second load times
Plugin bloat pushed pages past 10 seconds. High-intent buyers bounced before painting.
Weak service story
Advanced payments weren't shown clearly. Value prop got lost.
Broken bilingual SEO
English and French pages had no strategy, no schema, no depth.
Lightweight rebuild plus intent-led CTAs and bilingual SEO depth
Bespoke fintech design
Modern industry-aligned aesthetics that finally match the technical depth of the platform.
Ultra-fast load times
Trimmed plugins, optimized assets, and rebuilt the front-end for sub-second first paint.
Intent-led CTA placement
CTAs routed to conversion moments with B2B copy tuned to real buyer intent.
Bilingual SEO structure
EN and FR pages mapped with hreflang, structured data, and true content parity.
100% uptime hosting
Reliable managed hosting so the fintech's brochure site never blocks a deal.
Monthly reporting cadence
Traffic, CPA, and keyword coverage reviewed monthly against the pipeline dashboard.
Faster site, cheaper leads, deeper keyword coverage
Headline result: +108% organic traffic, -65% CPA, 500+ first-page keywords across EN and FR.
Traffic grew 108% in six months on bilingual SEO and a leaner site.
CPA dropped 65% as CTAs aligned with buyer intent.
500+ keywords ranked on Google's first page inside year 1.
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