Client Dashboard →
Q4 capacity now open. Roadmap in 5 business days.
Book strategy call
Client
Meritt Payments
Industry
Fintech · Payment Processing
Engagement
Web Redesign · 12 months
Case № 124
2023 / 2024

Lifted Meritt Payments traffic 108% and 65% lower CPA with bilingual rebuild.

A fintech payments processor replaced a slow, plugin-bloated site with a fast, bilingual SEO-optimized rebuild — 108% organic traffic growth, 65% lower CPA, 500+ first-page keywords in year 1.

Result
+108% organic traffic, -65% CPA, 500+ first-page keywords (EN + FR).
Approach
Custom lightweight design + strategic CTAs + bilingual SEO structure (EN + FR).
Services
Web Design Web Development
Stack
Custom WordPress · Multilingual SEO
meritt-payments.live LIVE
Organic traffic
+108%
↗ 6 months
CPA
-65%
↘ verified
First-page keywords
500+
↗ EN + FR
Organic traffic · 6-month curve ▲ +108%
Meritt Payments case study
About the client

A fintech delivering advanced payment processing solutions — card-not-present, mobile, and integrated point-of-sale systems.

Meritt Payments is a fintech delivering advanced payment processing solutions for businesses ranging from small startups to large enterprises. Their services cover card-not-present payments, mobile payments, and fully integrated POS designed for efficiency + profitability.

Despite a strong value proposition, their slow, poorly optimized website hurt client acquisition + brand strength.

i The challenge

10s load times + weak service presentation + ineffective bilingual SEO.

Site was overloaded with plugins, resulting in 10-second load times. Poor design failed to showcase advanced payment solutions transparently. Multilingual optimization was weak — English + French setups were poorly coded with no proper SEO strategy.

Pre-engagement baseline Month 0
Load time
10s
Bilingual SEO
Broken
CTAs
Weak
ii The solutions

Lightweight bilingual rebuild + strategic CTAs + SEO depth.

We rebuilt Meritt's website to be fast, bilingual, strategically optimized for conversions. Streamlined performance by eliminating unnecessary plugins. Strategic CTAs across key sections drove engagement. Comprehensive multilingual SEO structure for English + French markets.

01

Modern bespoke fintech design

Industry-aligned aesthetics.

02

Ultra-fast load times

Optimized plugin management.

03

Strategic CTA placement

B2B conversion-focused.

04

Bilingual SEO structure

EN + FR markets covered.

05

100% uptime hosting

Reliable infrastructure.

Services used Web Design · Web Development
By the numbers

Strength in numbers.

Meritt gained a powerful platform delivering significant performance — organic traffic rose, CPA dropped, and visibility extended for 500+ competitive keywords.

01 · Organic traffic
108%
Increase in organic traffic within 6 months through bilingual SEO + optimized site.
02 · CPA
-65%
Reduction in CPA by aligning CTAs with user intent + improving conversion flows.
03 · First-page keywords
500+
Keywords ranked on Google's first page within first year, strengthening visibility.
◇ ↗ Headline result · +108% traffic, -65% CPA Reporting cadence · monthly