Drove 5K+ monthly visits and -60% CPA at Mint Print
A UK B2B printer with weak online visibility. Six months of bespoke redesign, local SEO, and first-page keyword work drove 5K+ monthly organic visits and cut CPA 60%.
A trusted UK B2B printer built on relationships and on-time delivery
Mint Print is a UK-based B2B printer known for lasting client relationships, tight deadlines, and cost-effective results. Their “whatever it takes” ethos blended print expertise with marketing insight.
Offline they were strong. Online they were invisible, and buyers now research first and pick up the phone later.
Weak site + low organic + overspend on paid ads
Outdated site + weak CTAs
Navigation and structure failed to convert B2B buyers researching print vendors.
Minimal organic visibility
The site ranked nowhere for high-intent print keywords across the region.
Overspend on paid ads
Ads carried the pipeline at a high CPA with no sustainable plan behind them.
Bespoke redesign and local SEO built for regional intent
Bespoke website redesign
A content-rich, on-brand rebuild focused on the actions B2B buyers actually take.
Conversion-driven CTAs
Clear next steps on every page tied to buyer stage and print category.
Local SEO strategy
Targeted 125+ regional keywords with intent-mapped landing pages.
Content built for engagement
User-friendly copy that answers buyer questions and holds attention.
Technical SEO cleanup
Fixed speed, crawl, and on-page issues that dragged rankings down.
Paid ad efficiency
Reworked accounts so organic carried demand and paid ran at lower CPA.
Six months in, organic dominates and CPA drops 60%
Headline result: 5K+ monthly visits, 125+ first-page keywords, -60% CPA. Monthly reporting.
Steady organic visits within 6 months of launch, verified in GA.
First-page rankings across regional print buyer intent.
CPA fell 60% as SEO carried demand and paid ran leaner.
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