A vet-owned 400+ clinic network replaced fragmented paid media with a scalable, ROAS-aligned framework — 54% YoY lead growth, 74% over 12-month ROAS goal, and 11% efficiency gain at scale.
Mission Pet Health is a veterinarian-owned and operated network of over 400 animal hospitals nationwide. Each location maintains local branding while gaining operational + marketing support from the broader network.
With rapid expansion across the US, they needed a scalable, efficient paid media framework aligning budgets with each hospital's operational capacity.
Rapid growth created fragmented marketing efforts. Paid campaigns operated in silos, producing inconsistent results. Budgets weren't aligned with clinic capacity. Search accounts were heavily fragmented, making scale difficult.
Spend wasn't tied to appointment availability or financial objectives. Reporting was scattered, conversion tracking lacked standardization.
We designed a scalable paid framework aligning marketing with operational + financial data. Restructured search campaigns, integrated conversion tracking across the network, implemented better bidding strategies, consolidated fragmented accounts. Expanded into Performance Max + LSAs.
Dynamic budgeting allocated spend where ROI was highest.
Manageable scale across 400+ locations.
Higher-quality leads at lower CPL.
Spend matches each hospital's real capacity.
ROI-aligned budgeting integration.
Network-wide standardization.
Mission Pet Health is positioned for sustained national expansion — higher-quality leads, improved ROAS, efficiency gains across 400+ locations.
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