Healthcare case study, 2023 to 2024

Grew Mission Pet Health leads 54% across 400+ veterinary clinics in the US.

A vet-owned network of 400+ clinics had scattered paid media. We replaced it with a framework that scales and is built around ROAS. Leads grew 54% year over year, ROAS beat its 12-month goal by 74% and ROAS efficiency improved 11% at scale.

Paid Media Strategy SEM Performance Max LSAs Conversion Tracking

Homepage of Mission Pet Health, a Veterinary · 400+ Locations business, shown in a browser window

MISSIONPETHEALTH.COM

54%

LEAD GROWTH

Year-over-year rise in leads across 400+ veterinary locations.

74%

ROAS GOAL BEAT

Beat the 12-month ROAS goal by 74%.

11%

ROAS EFFICIENCY

ROAS efficiency improved 11% while spend grew and new clinics joined.

Headline result · +54% leads, +74% over goal Reporting cadence · weekly · tied to clinics

CLIENT SNAPSHOT

Profile Vet-owned network

Sector Animal hospitals · 400+ clinics

HQ Nationwide, USA

Recognition Largest vet-owned animal hospital network

Engagement Paid Media partner · multi-region

Timeline 2023 / 2024

Platform Custom paid media stack

The brief

A veterinarian-owned and operated network of 400+ animal hospitals nationwide, each with its own local brand and shared support for operations and marketing.

Mission Pet Health is a veterinarian-owned and operated network of over 400 animal hospitals across the US. Each location keeps its local brand. It also gets help with operations and marketing from the wider network.

The network was growing fast across the US. It needed a paid media framework that could scale, run lean and match each hospital's budget to what that hospital could actually handle.

The problem

Separate ad accounts for each clinic and budgets set with no regard for capacity.

Fast growth left marketing scattered.

Paid campaigns ran in silos, and results were uneven. Budgets did not match what each clinic could handle. Search accounts were split into many pieces, which made it hard to scale.

Spend was not tied to open appointments or financial goals.

Reports were scattered, and conversion tracking had no standard.

What we did

A scalable framework, built on data, that brings 400+ accounts together.

One paid framework that ties marketing to each clinic's operating and financial data.

We rebuilt the search campaigns and set up conversion tracking across the whole network. We put better bidding strategies in place and merged scattered accounts into one structure. We expanded into Performance Max and Local Services Ads.

Budgets shifted on the fly to wherever ROI was highest.

RESULTS, CHARTED BEFORE AND AFTER

LEAD GROWTH 54%

54% of the total

74% ROAS GOAL BEAT Beat the 12-month ROAS goal by 74%.

ROAS EFFICIENCY 11%

Before

After

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

One account structure

Easy to manage across 400+ locations.

Performance Max and Local Services Ads

Better leads at a lower CPL.

Budgets matched to capacity

Spend matches what each hospital can really handle.

Financial and marketing data

Budgets tied to return.

Conversion tracking

One standard across the network.

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021