Grew leads 54% across 400+ Mission Pet Health veterinary clinics
A vet-owned 400+ clinic network replaced fragmented paid media with a scalable, ROAS-aligned framework. Leads grew 54% YoY, ROAS beat goal by 74%, and efficiency climbed 11% while spend scaled.
A veterinarian-owned network of 400+ animal hospitals nationwide
Mission Pet Health is a veterinarian-owned and operated network of over 400 animal hospitals nationwide. Each location keeps its local branding while gaining operational and marketing support from the wider network.
Expansion moved fast. The paid media stack didn’t. Fragmented per-clinic accounts and capacity-blind budgets made national scale a guessing game.
Fragmented ad accounts, capacity-blind budgets, weak attribution
Fragmented ad accounts
Per-clinic silos produced inconsistent results and made national reporting impossible.
Capacity-blind budgets
Spend did not match each hospital's real appointment capacity or seasonal demand.
Weak revenue tie-back
Ad spend was not tied to booked appointments or revenue, so ROI was a guess.
Scalable, data-aligned framework across all 400+ clinics
Consolidated account structure
One clean structure managed all 400+ clinics without losing local targeting or brand.
Performance Max + LSAs
Higher-quality leads at lower cost per lead through automated bidding on real conversions.
Capacity-aligned budgets
Spend matched each hospital's appointment capacity, so leads landed where they could be served.
Finance + marketing data
Revenue data flowed into bidding decisions, so ROAS goals were tied to real business outcomes.
Network-wide conversion tracking
Standardized tracking gave every clinic and every campaign the same reporting language.
Seasonal + regional planning
Budgets shifted with regional demand cycles instead of running flat national templates.
Higher-quality leads, better ROAS, national scale
Headline result: +54% leads YoY, 74% over ROAS goal, +11% efficiency at scale.
YoY lead growth across 400+ veterinary locations, driven by the consolidated framework.
Surpassed the 12-month ROAS goal by 74%, tying spend directly to real revenue.
ROAS efficiency climbed 11% while spend scaled and new clinics joined the network.
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