Grew Mount Vacation bookings 250% with multilingual ads
One of Europe's largest ski travel agencies had a strong offline reputation but weak paid media. We rebuilt Google Ads with multilingual targeting and segmented landing pages. Result: +250% bookings and +107% ROAS.
A leading European ski travel agency serving 70K customers a year
Mount Vacation is a leading European ski travel agency with 15+ years of expertise. The team offers the broadest range of ski destinations, hotels, apartments, and chalets, and serves nearly 70,000 customers each year.
They combine advanced online booking with personal consultant support. What they needed was a paid-media engine that matched the strength of the offline brand and reached the right traveler in the right language.
A strong offline brand with weak paid-media returns
Low traffic + poor ROI
Google Ads drove weak traffic and even weaker conversions.
English-only reach
Ads missed European travelers searching in native languages.
Bidding inefficiency
Budget leaked on low-intent traffic in a costly CPC market.
Multilingual Google Ads plus segmented landing pages
Multilingual ad strategy
Localized campaigns tuned for each key European ski market.
Family and solo segments
Ad copy and landing pages built for distinct traveler intents.
Strategic bid management
Real-time bid work that kept spend on high-intent search.
Optimized landing pages
Conversion-focused pages that finished the booking, not just the click.
Automated reporting
Clear ROI dashboards tied to booking value, not vanity clicks.
Flexible-payment messaging
Payment options surfaced to open family and group bookings.
Bookings and ROAS both stepped up hard
Headline: +250% booking conversions and +107% ROAS on €175K managed spend.
Booking conversions up 250% on optimized Google Ads.
ROAS more than doubled, maximizing budget efficiency.
Ad budget managed across large multilingual campaigns.
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