Other case study, 2023 to 2024
Grew Mount Vacation bookings 250% with optimized Google Ads for European ski trips.
Europe's largest ski travel agency rebuilt its paid media. Booking conversions rose 250% and ROAS rose 107%. We ran Google Ads in several languages, tuned for both family and solo trips.
Growth in booking conversion rates from optimized Google Ads.
Gain in ROAS, getting more from every euro.
Ad budget we managed for large campaigns in several languages.
CLIENT SNAPSHOT
The brief
A leading European ski travel agency with 15+ years of know-how, serving nearly 70,000 customers a year across the widest range of ski resorts.
Mount Vacation is a leading European ski travel agency with 15+ years of know-how. It offers the widest range of ski resorts, hotels, apartments and chalets. It served nearly 70,000 customers last year. It pairs smart online booking with personal help from its travel experts.
The problem
Low traffic, poor return, no reach in other languages and wasted bids.
What we did
Targeted ads in several languages, family and solo segments, and bid tuning.
Each market got ads in its own language, with separate messages for families and solo travelers.
We ran campaigns in several languages aimed at key European markets, so local buyers saw a message that fit them. The ad copy pointed to unique packages, flexible payment and easy travel. We kept tuning bids, set up automated follow-ups and sent detailed reports.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Local campaigns for each European market.
Ad copy and landing pages tuned to each audience.
Bids tuned in real time to cut waste.
Booking paths built to convert.
Clear dashboards that show return.
Opened up family and group buyers.
Get your free website audit.
A written report in your inbox within 24 hours, with three fixes you can ship the same week, whether or not you hire us.