Redefine Web

Professional Services case study, 2022 to 2024

Grew ROAS 400%+ for N1Mailbox with a custom site and reliable hosting.

A central London mailbox and virtual office provider had an outdated site weighed down by plugins. We replaced it with a custom build on managed hosting and rebuilt its Google Ads. ROAS grew 400%+, conversion rates rose 35% and uptime held at 100%.

Web Design Web Development
Homepage of N1Mailbox, a Business Services · Mailbox + Virtual Office · London business, shown in a browser window
N1MAILBOX.COM
+400%
ROAS

Growth in ROAS from rebuilt Google Ads and a faster website.

+35%
CONVERSIONS

Rise in conversion rates from a faster, easier site.

100%
UPTIME

Website uptime held steady over the last two years.

Headline result · 400%+ ROAS Reporting cadence · monthly

CLIENT SNAPSHOT

Profile Established London provider
Sector Mailbox · virtual office · company formation
HQ London, UK
Recognition Trusted London business hub
Engagement Web + Hosting + Google Ads partner
Timeline 2022 / 2024
Platform Custom WordPress

The brief

A central London mailbox and virtual office provider for small businesses, freelancers, startups and clients from abroad.

N1Mailbox is based in central London. It offers mailbox rental, virtual offices and company formation. It also handles copying, printing, shipping and phone answering, and it stocks office basics. It is a one-stop shop for business needs.

The market had trusted N1Mailbox for decades. But its outdated website made it look less credible and hurt its ads.

The problem

A site bloated with plugins, frequent downtime and wasted ad spend.

The old site was packed with plugins and crashed often. Sometimes it was down for days. The downtime wasted Google Ads spend and cut off leads. The design was outdated, slow and hard to use on phones, and it drove customers away.

What we did

A light custom site, managed hosting and rebuilt ads.

The fix had to end the downtime and stop wasting ad spend.

We rebuilt the website with a custom, light design, so it no longer leaned on plugins that got in the way. We moved it to managed hosting that keeps it fast and online. We also rebuilt the Google Ads campaigns to sharpen targeting, get more return from the budget and lift conversion rates.

RESULTS, CHARTED BEFORE AND AFTER
ROAS +400%
Before
After
CONVERSIONS +35%
Before
After
UPTIME 100%
100% of the total

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Modern custom website

A custom design that fits the industry.

Fewer, better plugins

Lean code in place of bloat.

Managed hosting

100% uptime over 2 years.

Google Ads rebuild

ROAS grew 400%+.

Better conversions and usability

A faster site that users can count on.

FREE · WRITTEN IN 24 HOURS · NO PITCH

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021