Dental case study, 2021 to 2024
Drove 1,000% patient growth and 500% ROI for North County Dental Care with one digital plan.
A Vista, CA practice of 20 years swapped scattered agencies and old systems for a secure, mobile-first site, local SEO, Google Business Profile ads and video. It now gains 12 to 16 new patients a month.
Patient numbers grew 1,000%, from 1 to 2 new patients a month to 12 to 16.
Website traffic rose 385% through technical SEO, keyword targeting and PPC.
Marketing returned 500% ROI and cut the cost of winning each patient.
CLIENT SNAPSHOT
The brief
A 20-year-old family dental practice in Vista, CA, well known offline but almost invisible online.
North County Dental Care in Vista, CA has served its community for more than 20 years. It offers full dental care and has earned the trust of local families. But the practice struggled to keep up as patients moved online.
Its site did not work on phones, had no HTTPS and had broken links. Several agencies ran campaigns that did not line up. Working with Redefine Web brought everything under one clear plan built for results.
The problem
Outdated, insecure and split across several agencies.
What we did
One agency, one plan and a secure base under everything.
We started with a safe, solid site and built every channel on top of it.
We built a secure website that works on phones, with content written for the clinic's core services. Local SEO with consistent citations, matching name, address and phone listings and targeted keywords earned top rankings. We fixed broken links, added structured metadata and made the site easier for search engines to crawl.
Targeted Google Business Profile ads and local video raised awareness in the community. Google Analytics made every campaign measurable.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Secure HTTPS, fast pages and service pages built to convert.
Clean, consistent listings and service pages mapped to keywords.
Fixed broken links, added schema and made the site easy to crawl.
Targeted local map ads that bring in qualified patient leads.
Videos led by the practice that build trust and local visibility.
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