A family-owned Kent shutter installer competed with national brands via local-area SEO + PPC + brand-led redesign — 7K monthly visits, 200+ first-page keywords, 4.5% conversion rate.
Next Gen Shutters is a family-run business in Sidcup, Kent, offering premium shutters with a transparent, customer-first approach. They rely on in-house installation, honest guidance, and competitive pricing built on a decade+ of expertise.
While trusted offline, their site failed to highlight strengths or support lead generation in a digital-first market.
Site was outdated, hard to navigate, and failed to highlight family-owned strengths. Search visibility was almost nonexistent — couldn't appear in searches across Kent. Weak CTAs + multi-step inquiry forms reduced conversions. Past PPC efforts were poorly managed or absent.
We delivered a complete online transformation: brand-reflective redesign with engaging UX. Local SEO with Kent service-area pages — strong rankings on competitive shutter searches. Targeted PPC built + managed for consistent high-intent leads. Clear CTAs strategically placed for easy inquiry.
Family-owned, premium-feel UX.
Kent-specific ranking strategy.
Strong call-to-actions, simplified inquiry.
High-intent searcher capture.
Consistent visitor engagement.
Next Gen Shutters strengthened online presence + expanded Kent visibility + converted higher percentage of visitors into inquiries — measurable traffic, keyword expansion, lead-gen efficiency improvements.
Whatever your stage. Exploring, evaluating, or ready to move. We meet you there. No pressure, no slide-deck theater.