Drove 7K monthly visits and 4.5% conversion at Next Gen Shutters
A family-run Kent shutter installer took on national brands with a brand-led rebuild, local SEO, and targeted PPC. Result: 7K monthly visits, 200+ first-page keywords, 4.5% conversion.
Family-run Kent shutter installer with 10 years of in-house expertise
Next Gen Shutters is a family-run business in Sidcup, Kent, selling premium shutters with a transparent, customer-first approach. They install in-house, quote honestly, and price against a decade of experience.
Offline, they were trusted. Online, the site did none of that work. It failed to highlight strengths and did not generate leads in a digital-first market.
Outdated site, weak local SEO, and buried CTAs
Dated site, weak brand story
The old site hid the family-owned angle and failed to convey premium quality.
Almost zero local SEO
They rarely showed up in Kent shutter searches. Competitors owned every result.
High-friction inquiry flow
Weak CTAs and multi-step forms turned interested buyers into drop-offs.
Brand-led rebuild plus Kent SEO plus high-intent PPC
Brand-reflective redesign
A premium, family-owned feel came through in every page, hero, and product shot.
Service-area SEO pages
Kent-specific landing pages targeted the real searches homeowners were running.
Conversion-first CTAs
Clear CTAs and a simplified inquiry form cut friction on every step.
Targeted PPC campaigns
Google Ads went after high-intent shutter searchers across the service area.
User-friendly structure
The nav and page depth kept visitors engaged and pushed them to inquire.
Mobile-first performance
Fast mobile load kept the 4.5% conversion rate steady across devices.
Kent visibility, higher inquiries, and cleaner conversion paths
Headline result: 4.5% conversion rate on 7K+ monthly visits, verified in GA4.
Monthly traffic climbed past 7,000 through targeted Kent SEO work.
Over 200 shutter and Kent-service keywords ranked on Google page one.
Site conversion hit 4.5% after the UX rebuild and CTA cleanup.
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