Home Services case study, 2023 to 2024
Drove 7K+ monthly visits and a 4.5% conversion rate at Next Gen Shutters.
A family-owned shutter installer in Kent was up against national brands. We helped it compete with local SEO, PPC and a redesign built around the brand. The site now gets 7K+ monthly visits, ranks 200+ keywords on the first page and converts at 4.5%.
Monthly organic traffic grew to over 7,000 visits through better SEO.
Over 200 keywords ranked on the first page of Google.
The site's conversion rate grew to 4.5% with a better layout and calls to action.
CLIENT SNAPSHOT
The brief
A family-run business in Kent that sells premium shutters, installs them with its own team, prices them openly and has 10+ years of know-how.
Next Gen Shutters is a family-run business in Sidcup, Kent. It sells premium shutters and puts the customer first, with clear, open pricing. Its own team does every install. It gives honest advice and competitive prices, built on 10+ years of experience.
People trusted the business in person. But its site did not show its strengths or bring in leads, and more buyers were shopping online first.
The problem
Outdated site, poor local SEO and too many hurdles to inquire.
The site was outdated and hard to navigate. It did not show the strengths of a family business. It barely appeared in search and could not be found across Kent. Weak calls to action and long inquiry forms cost leads. Past PPC was poorly run or missing.
What we did
A redesign true to the brand, SEO for each area and targeted PPC.
Everything aimed to help a family business win local buyers against national brands.
We rebuilt the business's whole online presence. The redesign reflects the brand and is easy to use. We built local SEO pages for each part of Kent the team serves, and they rank well for tough shutter searches. We set up and ran targeted PPC that brings in steady, ready-to-buy leads. And we placed clear calls to action so it's easy to get in touch.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
A premium feel that still says family business.
A plan to rank in each part of Kent.
Strong calls to action and a simpler inquiry form.
Catches people ready to buy.
Keeps visitors engaged.
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