Professional Services case study, 2023 to 2024
Earned Oxford Capital 102 high-authority backlinks and 67% organic growth in 12 months.
A UK venture capital firm turned its thought leadership into real authority online. Finance, tech and business outlets now know its name.
High-authority backlinks earned in 12 months from finance, tech and business media.
More organic traffic, driven by SEO gains and trusted media coverage.
More referring domains, which builds lasting SEO visibility and authority.
CLIENT SNAPSHOT
The brief
A UK venture capital firm that backs ecommerce, fintech, digital health and emerging tech, including AI.
Oxford Capital is a venture capital firm that wants to change the future of UK tech. It backs ecommerce, fintech, digital health and new tech such as AI. It plays a key role in helping fast-growing startups.
Investors respected the firm. But it could not turn its thought leadership into real authority online, where it was up against well-known VC firms in a crowded market.
The problem
Authority offline, invisible online, and in need of proof it could be trusted.
What we did
Reactive PR and data-led stories that build authority week after week.
We put the firm's experts into the stories its audience was already reading.
We planned and ran a digital PR and SEO campaign to make Oxford Capital a go-to thought leader in venture capital and UK tech. It mixed expert opinion pieces, quick takes on the news and insights drawn from data.
Smart link building lifted SEO, and a steady brand message put Oxford in national and industry outlets.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Oxford's voice added to news about AI, small businesses and startups.
Fast commentary on fast-moving industry stories.
Original data and insights that people share and cite.
Placements in finance, business and tech publications.
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