Manufacturing case study, 2019 to 2024
Turned PacFul from a print provider into a marketing services platform running 500+ daily jobs.
A print shop remade itself as a hub for marketing services. It now runs web stores for each client on PTI MarcomCentral, and its campaign management is automated. Five high-capacity Ricoh Pro C901s print 500+ jobs a day for 50+ clients on retainer.
An average of 500 jobs a day across five high-capacity digital presses.
Over 50 clients now run smooth campaigns through their own stores.
Five Ricoh Pro C901s put in for volume, quality and room to grow.
CLIENT SNAPSHOT
The brief
A California commercial printer rebuilt as a marketing services platform with storefronts for each client.
Pacful Inc. is based in Rancho Cordova, California. It began as a print shop in a very tough field. Its leaders saw they had to stop fighting on price alone, so they added tech-driven services. The goal was to become part of how each client does its marketing, with storefronts that print on demand.
The problem
Offset print turning into a commodity, clients going digital and a tech stack falling behind.
Pacful relied on costly offset printing with shrinking returns. Rivals kept driving prices down. Clients moved to digital workflows and wanted tools that worked together. Its early "click, print, ship" services showed promise, but it lacked the tech to grow into a marketing services provider.
What we did
PTI MarcomCentral storefronts, variable data, a Ricoh Pro fleet and workflow automation.
A new tech stack that turns a print shop into part of each client's marketing team.
We built a web store for each client on PTI MarcomCentral. We added variable data printing and moved campaign work online. We put in Ricoh Pro C901s to print large runs at low cost. We also gave proactive support each month, so the setup could scale.
50+ clients, each with full customization and the feel of an intranet.
Personalization at scale.
Five presses handling 500+ jobs a day.
Campaign and asset management working together.
Lower costs and faster turnaround.
Get your free website audit.
A written report in your inbox within 24 hours, with three fixes you can ship the same week, whether or not you hire us.