Redefine Web

Chiropractic case study, 2023 to 2024

Drove 205% more chiropractic appointments and 289% more organic traffic at Pain Cure Clinic.

A chiropractic and whole-body care clinic won over people who had doubts. We used SEO that teaches, content on each condition, targeted ads and automation. Appointments grew 205%, organic traffic grew 289% and reviews rose 162%, at a 4.9-star rating.

SEO PPC Content Marketing Social Media Branding Automation
Homepage of Pain Cure Clinic, a Chiropractic · Whole-Body Care business, shown in a browser window
PAINCURECLINIC.US
205%
APPOINTMENTS

New patient appointments grew 205%, to an average of 122 a month, up from 40.

289%
ORGANIC TRAFFIC

Organic website traffic rose 289%, with a steady flow of new visitors.

162%
REVIEWS

Reviews rose 162%, and the Google rating climbed from 4.3 to 4.9 stars.

Headline result · +205% appointments Reporting cadence · monthly · tied to reviews

CLIENT SNAPSHOT

Profile Local chiropractic
Sector Chiropractic · spinal · whole-body care
HQ United States
Recognition Trusted local wellness leader
Engagement Full digital transformation partner
Timeline 2023 / 2024
Platform WordPress

The brief

A chiropractic and whole-body health care provider focused on natural pain relief, spinal health and wellness.

Pain Cure Clinic offers chiropractic and whole-body care. It helps people manage pain the natural way and keep a healthy spine. Its care was top notch, and it had a good name in town. But it had a hard time winning new patients now that most people look online first.

The problem

Doubts about chiropractic, a crowded market and outdated digital tools.

The main challenge was getting past doubts about chiropractic care.

The website had no content on specific conditions, which held back keyword rankings. There was little education to clear up myths. There were almost no videos or testimonials.

New patients came in by phone and paper.

There was no automated email follow-up, no referral rewards and no online booking. Paid ads gave poor returns.

What we did

A full plan led by education, with SEO, content, ads, booking and follow-up.

One plan that ties together patient education, SEO and automation built around the patient.

We wrote SEO content for each condition. We built a content hub with infographics and videos. We added testimonials and tuned the Google Business Profile. PPC and Facebook ads went after people who searched for a condition. We set up a referral program, online booking, email that goes out by patient type and wellness posts on social.

RESULTS, CHARTED BEFORE AND AFTER
APPOINTMENTS 205%
Before
After
ORGANIC TRAFFIC 289%
Before
After
REVIEWS 162%
Before
After

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

SEO content for each condition

Back pain, sciatica, neck pain.

Educational hub

Articles, infographics, videos, FAQs.

Google Business Profile and location pages

Strong local SEO.

High-intent PPC and Facebook ads

Brings in qualified patient inquiries.

Online booking and automation

Made intake easier.

Referral program

Rewards patients who spread the word.

FREE · WRITTEN IN 24 HOURS · NO PITCH

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021