Redefine Web

Home Services case study, 2023 to 2024

Grew Paint My Condo traffic 1,157% with a redesign and Maps SEO.

A Toronto condo painting service moved past relying on paid ads. Organic traffic grew 1,157%. Inquiries went from 582 to 1,119. It now ranks in the top 3 on Google Maps for "condo painters Toronto."

Strategy Web Design Technical SEO Local SEO Content Digital PR
Homepage of Paint My Condo, a Painting · Toronto Condos business, shown in a browser window
PAINTMYCONDO.COM
1.15K%
ORGANIC TRAFFIC

Organic website traffic grew 1,157% in the first year.

2×
INQUIRIES

Online inquiries rose from 582 in 2023 to 1,119 in 2024.

#1-3
TOP-3 RANKING

Ranked in the top 3 for "condo painters Toronto" on Google Maps.

Headline result · +1,157% organic traffic Reporting cadence · monthly · tied to rankings

CLIENT SNAPSHOT

Profile Toronto specialist
Sector Condo painting and townhouse painting
HQ Toronto, Canada
Recognition Top Toronto condo painter
Engagement Web + SEO partner · 12 months
Timeline 2023 / 2024
Platform WordPress

The brief

A Toronto condo painting service with 300+ five-star reviews that once relied on Google Ads and is now built to win organic search.

Paint My Condo is a division of The TPH Group Inc. It paints condos across Toronto. The group, which also includes Paint My Townhouse, is a trusted name in home and commercial painting.

Google Ads brought in steady work. But the company needed organic growth that would last and a brand people trust.

The problem

Heavy reliance on ads and weak organic reach, despite 300+ reviews.

The company relied heavily on Google Ads. Ads worked in the short term but did little to grow the brand. The website lacked trust signals, a clear message and a personal touch. Despite 300+ reviews, its Google Maps listing did not rank for competitive terms like "condo painters Toronto."

What we did

A 12-month SEO and redesign program built around Google Maps.

We gave the brand a more human face and built it to win organic search, not just paid clicks.

We ran a 12-month digital program. Google Maps optimization moved the company into the top 3 for "condo painters Toronto." The website overhaul put trust elements up front, like testimonials, photos and press mentions. SEO-friendly copy, technical fixes, page speed work and keyword targeting built on each other over time.

RESULTS, CHARTED BEFORE AND AFTER
1.15K% ORGANIC TRAFFIC Organic website traffic grew 1,157% in the first year.
INQUIRIES 2×
1×
2×
#1-3 TOP-3 RANKING Ranked in the top 3 for "condo painters Toronto" on Google Maps.

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Redesign with trust elements

Testimonials, photos and press mentions up front.

Google Maps optimization

Top 3 for "condo painters Toronto."

Technical SEO fixes

Speed, structured data and indexing.

A more human brand

Built trust beyond ads.

Long-term content plan

Organic reach that keeps growing.

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021