Home Services case study, 2023 to 2024
Generated $60K+ in renovation bookings in 12 months with a full digital rebuild for Passion Built.
A Sydney bathroom and home renovation firm swapped two weak websites for one SEO-driven site. It now ranks for 300+ keywords and converts 10% of new visitors. The new site brought in $60,000+ in bookings within a year.
The new website, SEO and ads brought in more than $60,000 in renovation bookings.
Monthly website visitors grew to over 800, giving the company a steady pipeline of leads.
Keyword rankings grew from just 6 to over 300 competitive terms, which made the brand much easier to discover.
CLIENT SNAPSHOT
The brief
A Sydney renovation company for bathrooms, homes and structural projects, known for quality but held back by referrals.
Passion Built is a Sydney renovation company that works on bathrooms, homes and structural projects. It was known for quality work and referrals but struggled to grow its reach. Its online efforts were scattered across weak websites, costly job boards and limited word of mouth. The company needed a stronger presence online.
With Redefine Web, the company rebranded with a responsive WordPress site and unique positioning. We added an SEO plan, an optimized Google Business Profile and targeted Google Ads. Now Passion Built competes with leading Sydney firms. It shows off its projects, draws organic traffic and turns online visitors into loyal clients.
The problem
Two failing websites, almost no organic visibility and expensive third-party leads.
What we did
One site, one source of leads, measured from end to end.
We rebuilt the site, the local profile and the ads around one goal, more booked renovations.
We retired the two old websites and built a modern, responsive WordPress site with Elementor. It has structured content, clear calls to action and SEO copy. The copy explains the services, the expertise and the brand values.
We optimized the Google Business Profile with services, reviews and finished projects. We also set up a way to gather real client reviews. Targeted Google Ads won quick visibility in local searches while SEO rankings climbed for renovation keywords. Project sections with before and after photos set Passion Built apart from generic rivals.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
A fast, mobile-first website with structured content and clear paths to contact.
Service pages and project pages written to rank and to match what renovation buyers want.
We optimized categories, services, reviews and project photos for the Sydney map pack.
Renovation ad groups reached a click rate of 5% or more, with bids tied to conversions.
Before and after galleries with keyword-rich service copy built trust online.
A simple process to gather real reviews after each project, so trust keeps building.
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