Booked Passion Built $60K in renovations from one SEO-driven site
A Sydney bathroom and home renovation firm running on two broken websites and paid job boards. One site plus SEO plus Google Ads did the rest in twelve months.
A Sydney renovation firm known for bathrooms, homes, and structural builds
Passion Built handles bathroom, home, and structural renovation across Sydney. The team was known for quality work but reach stopped at referrals and word of mouth.
The digital footprint was doing more harm than good. Two weak websites, thin content, and an incomplete Google Business profile kept the brand invisible in a crowded market.
Two failing sites, zero organic visibility
Two websites, neither ranking
Both sites only showed up for the brand name. Renovation buyers in Sydney couldn't find the business at all.
Referral and job-board dependency
Most leads came from referrals or paid third-party platforms, so cost per booked project stayed high.
Portfolio hidden, reviews thin
Craftsmanship wasn't showing up online. Few photos, generic text, and an incomplete GMB profile hurt trust.
One SEO-driven WordPress site with Google Ads and GMB behind it
Custom WordPress plus Elementor build
A fast, mobile-first site with structured service content and clear paths from browsing to a booked quote.
SEO-driven copywriting
Service and project pages written for both search rankings and the questions Sydney renovation buyers actually ask.
Google My Business overhaul
Categories, services, reviews, and project photos optimized to compete for the Sydney map pack results.
High impression-share Google Ads
Renovation-specific ad groups with 5%+ CTR and bidding tied directly to booked quotes, not raw clicks.
Project showcase and photography
Before-and-after galleries with keyword-rich service copy that built credibility with any first-time visitor.
Review collection workflow
A repeatable process for capturing authentic post-project reviews so trust signals compounded over time.
A scalable lead pipeline replaced the referral treadmill
Headline: $60K+ in booked renovations, 300+ ranked keywords, 800+ monthly visitors.
Over $60,000 in booked renovation projects, all sourced through the new site, SEO, and paid ads.
Monthly website visitors climbed past 800, creating a steady pipeline of local renovation leads.
Ranked keywords jumped from 6 to 300+, opening up organic reach for the whole Sydney service area.
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