Doubled PCO Bookkeepers growth two years in a row
A pest and lawn-care specialist accounting firm doubled annual revenue two years running. They generated 300+ MQLs a month and doubled market share with Salesforce CRM and video nurture.
A specialist accounting firm for pest and lawn-care companies
PCO Bookkeepers is an industry-specialist accounting firm for pest management and lawn-care companies. They serve more than 200 firms nationwide with retainer bookkeeping, accounting, and tax advisory.
The firm also runs PCO M&A Specialists. That gave them a strong dual-service story but a marketing engine that could not keep up with the range of buyers they served.
Flat sales, thin CRM, part-time marketing
Flat annual sales
Revenue stayed level despite content, events, and thought leadership.
Thin CRM
No central CRM meant leaks between marketing, sales, and follow-up.
Part-time marketing
A part-time setup meant scattered campaigns and no clear returns.
Salesforce CRM, video education, multi-stage nurture
Database refinement
A cleaner list of 6,000 ideal-fit targets grounded every campaign.
Salesforce migration
A centralized CRM with automation workflows across marketing and sales.
Awareness and nurture
A multi-stage funnel that educated buyers at every step.
Educational videos
Twelve short videos scaled buyer education across the funnel.
M&A campaign
The dormant M&A division activated with its own targeted program.
Reporting cadence
A monthly report tied every campaign back to booked deals.
100% YoY growth two years running, 300+ MQLs a month
Headline: revenue doubled two years running, 300+ MQLs a month, and market share 2x across the program window.
Annual revenue doubled two years in a row across the program window.
Marketing-qualified leads landed 300+ a month, on a steady cadence.
Market share doubled inside the niche and lifted average deal size.
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