Healthcare case study, 2023 to 2024
Drove 8K monthly impressions and a steady flow of clients at Peaceful Mind Psychology.
A Melbourne clinic had flat inquiries. We fixed that with Google Ads and SEO. In 6 months it reached 8K monthly impressions and a 17% organic lift, and 55% of conversions came from organic search.
Monthly impressions across Google Ads.
Rise in organic traffic within the first 3 months.
Share of website conversions from organic search within 6 months.
CLIENT SNAPSHOT
The brief
A Melbourne psychology clinic that offers individual therapy, group sessions and workplace workshops.
Peaceful Mind Psychology is a clinic in Melbourne. It offers one-on-one therapy, group sessions and workshops for workplaces. Its mission is to give caring, professional mental health care that people and teams can easily reach.
The problem
Low rankings, tight budgets and two audiences, individuals and organizations.
What we did
Google Ads split by service, technical SEO and off-page authority work.
A two-part plan that pairs Google Ads with SEO, and keeps adding new keywords over time.
Paid ads went live in week one. They targeted both individual clients and organizations. We tightened the keywords, added Melbourne place filters and wrote copy built to convert. For SEO, we ran an audit, fixed tech issues and spent 6 months building authority.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Separate targeting for therapy and workshops.
Site health and on-page basics.
Stronger domain trust signals.
Rankings that stay relevant and keep growing.
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