Drove 8K monthly impressions and steady client flow for Peaceful Mind
A Melbourne psychology clinic paired Google Ads with SEO to fix flat enquiries. In six months, monthly impressions hit 8K, organic traffic climbed 17%, and 55% of conversions came from organic search.
A Melbourne psychology clinic for individuals, groups, and workplaces
Peaceful Mind Psychology is a Melbourne-based psychology clinic. It specializes in individual therapy, group sessions, and organizational workshops.
The mission is compassionate, professional mental health support, accessible to both individuals and workplaces. Enquiry volume needed to catch up to that mission before the clinic could grow further.
Low rankings, unstructured PPC, segmented audiences
Low search rankings
The site didn't rank for the terms Melbourne clients used to find a psychologist.
Unstructured PPC
Ad spend ran without segmentation, geo-targeting, or a real conversion-focused strategy.
Two audiences, one path
Individuals and organizations needed different flows but the funnel treated them alike.
Segmented Google Ads plus technical SEO and off-page authority
Service-segmented Google Ads
Separate campaigns for therapy and workplace workshops targeted the right buyer intent.
Melbourne geo-targeting
Local geo-filters kept spend focused on real serviceable areas around the clinic.
Technical SEO audit
Site health and on-page foundations set the stage for compounding organic gains.
Authority-building off-page
Off-page links and citations built domain trust for a competitive local market.
Continuous keyword expansion
Ongoing keyword work grew relevance and rank for the queries clients actually use.
Conversion-focused ad copy
Ad copy tuned for enquiries, not clicks, so paid spend fed the booking funnel.
Measurable growth in impressions, traffic, and conversions
Headline result: 8K monthly impressions, +17% organic traffic, 55% of conversions organic.
Monthly impressions climbed to 8K across the Google Ads account within six months.
Organic traffic grew 17% in the first three months of the SEO program.
Organic search drove 55% of website conversions within six months of launch.
More cases that match this work
