A Melbourne psychology clinic combined Google Ads + SEO to fix flat enquiries — 8K monthly impressions, 17% organic lift, and 55% of conversions from organic search in 6 months.
Peaceful Mind Psychology is a Melbourne-based psychology clinic specializing in individual therapy, group sessions, and organizational workshops. Mission: provide compassionate, professional mental health support — accessible to individuals and workplaces.
Their website had poor SEO, minimal traffic, and low rankings for keywords like "psychologist Melbourne." They struggled without a structured paid strategy. Ad spend wasn't generating qualified leads. Lack of measurable marketing put pressure on leadership and lowered team morale.
Marketing both individual therapy + organizational programs required precise audience segmentation.
We deployed a twofold strategy combining Google Ads + SEO. Paid campaigns launched within week one targeting both individual + organizational clients. Refined keyword targeting + Melbourne geo-filters + conversion-optimized copy. SEO audit + technical fixes + 6-month authority-building.
Therapy + workshop targeting.
Site health + on-page foundations.
Higher domain trust signals.
Ongoing relevance + ranking growth.
Peaceful Mind achieved measurable growth — 289+ keyword improvements (including "psychologist Melbourne"), 17% organic traffic boost, and 55% of conversions from organic in 6 months.
Whatever your stage. Exploring, evaluating, or ready to move. We meet you there. No pressure, no slide-deck theater.