Redefine Web

Healthcare case study, 2023 to 2024

Drove 174% keyword growth and built a thriving patient community for Pelvic Rehabilitation Medicine.

A medical group focused on pelvic pain had an outdated online presence. We turned it into a tool that wins patients and can grow with the group. Keywords grew 174%, organic traffic grew 166% and a thriving patient community platform launched.

Web Redesign SEO UX Branding Community Platform
Homepage of Pelvic Rehabilitation Medicine, a Healthcare · Pelvic Pain · 14 Locations business, shown in a browser window
PELVICREHABILITATION.COM
174%
KEYWORD GROWTH

Organic keyword rankings grew 174% year over year, keeping PRM visible.

166%
ORGANIC TRAFFIC

Organic traffic grew 166% with better SEO and UX.

100%
PATIENT COMMUNITY

Launched as a support hub for people with pelvic pain and endometriosis.

Headline result · +174% keyword rankings Reporting cadence · monthly · tied to patients

CLIENT SNAPSHOT

Founded 2017
Sector Pelvic pain medicine
HQ 14 locations · 10 states
Recognition National pelvic pain leader
Engagement Web + SEO + Community partner
Timeline 2023 / 2024
Platform WordPress

The brief

A leading medical practice for persistent pelvic pain that treats root causes, not just symptoms.

Pelvic Rehabilitation Medicine (PRM) is a leading medical practice. It offers new ways to treat persistent pelvic pain. Since 2017, PRM has treated a condition that affects more than 15% of women and 10% of men. Its care goes past just easing symptoms.

PRM has 14 locations across 10 states and is known for empathy and new ideas. Its clinical skill kept growing, but its online presence fell behind.

The problem

An outdated site, scattered content and no space for community.

PRM's online presence did not match its reputation.

The site could not grow to fit new practices and rising demand. Confusing menus frustrated patients looking for answers. Scattered content hurt SEO.

An outdated design made PRM look less credible.

As more patients turned to online resources, PRM risked losing their engagement and trust.

What we did

A redesign that scales, patient-first content and a community platform.

We rethought PRM's whole digital setup around a build that scales, deep SEO and design that puts patients first.

The new site has simple menus, layouts that work on any screen, careful type and calm colors. SEO, tech fixes and clear content structure drove fast growth in search.

We also launched Worthy Warrior, a support community for people with endometriosis and pelvic pain. It fits PRM's mission.

RESULTS, CHARTED BEFORE AND AFTER
KEYWORD GROWTH 174%
Before
After
ORGANIC TRAFFIC 166%
Before
After
PATIENT COMMUNITY 100%
100% of the total

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Patient-first redesign

Updated for clarity and trust.

A build that scales

Ready to grow across locations.

Worthy Warrior community

A support hub for endometriosis and pelvic pain.

Deep SEO

Technical work, content and structure that build rankings over time.

Calming brand visuals

A look built on empathy and healing.

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021