Professional Services case study, 2024
Drove 1132% ROI at Pet Insurance Australia, with a 31.06% conversion rate in 5 months.
A pet insurance brand built a Google Ads engine with niche targeting and remarketing. Its click-through rate hit 8.87%, against a 1 to 3% benchmark.
Total conversions, from phone calls and form leads, in just 5 months.
Return on investment, with every $1 spent returning $11.
Conversion rate, against industry averages of 2 to 5%.
CLIENT SNAPSHOT
The brief
A leading pet insurance provider that protects pets across Australia.
Pet Insurance Australia is a leading pet insurer that protects much-loved pets across the country. Its flexible policies suit pet owners who want coverage that is affordable and reliable.
More people want pet insurance, but the market is crowded. Buyers need trust and facts before they sign up. The brand needed a digital-first way to win customers and take on older, traditional insurers.
The problem
A complex product, a crowded ad market and weak paths to conversion.
What we did
Tight keyword targeting, custom landing pages and remarketing.
We built a Google Ads system aimed at people ready to buy.
We launched a sharp, data-led Google Ads plan that reached people the moment they searched. Ad copy matched each keyword and led to a custom landing page that fit. Retargeting followed up with the right audiences.
We kept tuning bids, testing ads and refining targeting to get the most ROI. Remarketing brought back people who were close to buying. Live tracking showed the client how every campaign did.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
High-intent targeting matched to how people search.
Pages built to convert and tied directly to ad keywords.
Brought back people close to buying through display and social ads.
Constant tuning so ROI kept building.
Real-time tracking with clear performance dashboards.
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