Returned 11x on ad spend for Pet Insurance Australia
A pet insurance brand ran into crowded Google Ads. We rebuilt targeting, landing pages, and remarketing. 455 conversions and 1132% ROI in five months.
Pet insurance built for Australian owners
Pet Insurance Australia is a leading provider of pet insurance dedicated to protecting pets across the country. They offer customizable policies for owners who want affordable, reliable coverage.
Demand for pet insurance is growing, but the sector is crowded. Buyers require trust, confidence, and education, so a digital-first acquisition motion had to earn attention before it earned a click.
Complex product, crowded ad auction, weak conversion paths
Complex product mix
Coverage options confused buyers, so click-throughs stalled before quote requests.
Crowded ad auction
Big insurers outspent them, so every keyword bid needed to earn its cost back.
Weak conversion paths
Generic landing pages and silent remarketing let warm buyers drop off midway.
Tight keyword targeting plus custom landing pages and remarketing
Keyword-focused Google Ads
High-intent targeting matched to real user search behavior at query time.
Custom landing pages
Conversion-tuned pages tied directly to each ad keyword and audience.
Remarketing campaigns
Re-engage close-to-conversion visitors via display and social channels.
Bid and variation testing
Ongoing optimization keeps ROI compounding week over week.
Transparent reporting
Real-time tracking with clear dashboards so the client owns the story.
CRO on quote flow
Reduced friction in the quote path so more clicks turn into sign-ups.
11x return on ad spend in five months
Headline: 1132% ROI, 31.06% conversion rate, 8.87% CTR. Weekly cadence, CRO-tied.
Calls and form leads across five months of active Google Ads work.
Every $1 spent returned $11 through tighter targeting and CRO.
Conversion rate vs the 2-5% industry benchmark for the category.
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