Drove 10x ROI and cut CPL 90% for Poly Processing
A polyethylene tank leader relied on trade shows for pipeline. We built an inbound engine with a live tank configurator and HubSpot automation.
Polyethylene tanks for corrosive and hazardous storage
Poly Processing is a leading manufacturer of rotationally molded polyethylene tanks for safe storage of corrosive and hazardous chemicals. Their clients span industrial plants, municipalities, and facilities across North America.
Offline, their reputation is strong. Online, their digital presence never matched their product line, so high-intent buyers slipped past them.
Trade-show dependency, no digital funnel
Trade-show dependent
Pipeline hinged on events, so lead flow spiked and starved on a calendar clock.
No digital authority
Zero technical content or SEO meant buyers researching online could not find them.
No CRM or attribution
Without lead tracking, marketing and sales worked from guesses, not data.
Inbound rebuild plus interactive tank configurator
Custom modern website
Industry-reflective UX with a mobile-first responsive build for real buyers.
Interactive tank configurator
Buyers self-qualify by configuring the exact tank they need in-browser.
HubSpot CRM automation
Marketing-to-sales handoff streamlined with full pipeline attribution.
Authority content and blogs
Brand positioned as the technical thought-leader voice in the category.
Persona journey mapping
Funnel built around real chemical-storage buyer behaviors, not guesses.
SEO and technical docs
Deep resource library that catches early-stage research queries.
10x ROI, hundreds of qualified leads monthly
Headline: 10x ROI, 90% lower CPL, hundreds of qualified leads a month. Weekly cadence, CRM-tied.
Every marketing dollar returned 10x through the inbound strategy stack.
CPL dropped 90%, making digital the most profitable acquisition channel.
Sales now engages with hundreds of qualified leads from inbound each month.
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