A polyethylene chemical tank manufacturer transformed offline trade-show dependency into a digital-first inbound machine — 10× ROI, 90% lower CPL, and hundreds of qualified monthly leads via an interactive tank configurator.
Poly Processing is an industry-leading manufacturer of rotationally molded polyethylene tanks designed for safe storage of corrosive and hazardous chemicals. Their clients span industrial plants, municipalities, and facilities across North America where precision, reliability, and safety standards are critical.
Despite an impressive offline reputation built on trade shows and industry events, their digital presence wasn't aligned with their innovative product line — a missed opportunity for high-quality digital lead capture.
Sales and marketing relied heavily on offline channels — trade shows. Their website lacked depth: no technical documentation, no detailed resources, no SEO. With no inbound or content strategy, they missed high-quality digital leads.
Decision-makers prefer to research digitally before contacting suppliers. Without blogs, guides, or educational content, Poly Processing was invisible during early buying stages. No automation or lead tracking made every qualified prospect expensive to chase.
We developed a comprehensive inbound system starting with buyer-persona research and journey mapping. We built a modern, mobile-friendly site, integrated a fully interactive tank configurator, and built a content strategy positioning Poly Processing as a thought leader.
HubSpot powered marketing automation, lead tracking, and sales intelligence. Strategic blog posts, guides, and video content educated buyers and built trust.
Industry-reflective UX with mobile-first responsive build.
Buyers self-qualify by configuring exact tanks for their needs.
Marketing-to-sales handoff streamlined with full attribution.
Brand established as the technical thought-leader voice.
Funnel built around real chemical-storage buyer behaviors.
Inbound strategy + content + HubSpot automation transformed Poly Processing's digital presence into a revenue-generating engine — 90% lower CPL, hundreds of qualified monthly leads, and a 10× ROI solidifying their place as the industry's go-to manufacturer.
Whatever your stage. Exploring, evaluating, or ready to move. We meet you there. No pressure, no slide-deck theater.