Manufacturing case study, 2022 to 2024

Drove 10× ROI and 90% lower lead costs for Poly Processing with inbound and interactive tools.

A chemical tank maker that leaned on trade shows built a digital-first inbound engine. At its heart is an interactive tank configurator.

Web Development Inbound Strategy SEO Content Lead Generation

Homepage of Poly Processing, a Industrial Manufacturing · Chemical Tanks business, shown in a browser window

POLYPROCESSING.COM

10×

INBOUND ROI

Inbound marketing returned 10× on every marketing dollar spent.

-90%

COST PER LEAD

Cost per lead dropped 90%, so digital became the most profitable way to win customers.

100s

MONTHLY LEADS

The sales team now works hundreds of qualified leads a month from inbound automation.

Headline result · 10× ROI, 90% lower CPL Reporting cadence · weekly · CRM-tied

CLIENT SNAPSHOT

Profile Industrial leader

Sector Chemical storage · polyethylene tanks

HQ United States

Recognition Go-to chemical tank manufacturer

Engagement Inbound + HubSpot partner

Timeline 2022 / 2024

Platform WordPress + HubSpot

The brief

A leading maker of rotationally molded polyethylene tanks that store corrosive and hazardous chemicals safely.

Poly Processing is a leading maker of rotationally molded polyethylene tanks. The tanks store corrosive and hazardous chemicals safely. Its clients include industrial plants, towns and other sites across North America. For them, precision, reliability and safety are critical.

Trade shows and events had earned it a strong name offline. But its website did not match its new product line, so it missed good leads it could have won online.

The problem

Reliant on trade shows, with no online authority and no inbound funnel.

Sales and marketing leaned heavily on trade shows.

The website lacked depth. It had no technical documents, no detailed resources and no SEO. With no inbound or content plan, the firm missed good leads online.

Decision-makers like to research online before they contact a supplier.

With no blogs, guides or how-to content, Poly Processing was hard to find early in the buying process. With no automation or lead tracking, every good prospect was costly to chase.

What we did

An inbound system, an interactive tank configurator and HubSpot automation.

We built an inbound system around how tank buyers really shop.

We started with research into who buys and how they decide. Then we built a modern site that works on phones and added a fully interactive tank configurator. A content plan positioned Poly Processing as a thought leader.

HubSpot ran marketing automation, lead tracking and sales insight. Blog posts, guides and videos taught buyers and built trust.

RESULTS, CHARTED BEFORE AND AFTER

INBOUND ROI 10×

1×

10×

COST PER LEAD -90%

Before

After

100s MONTHLY LEADS The sales team now works hundreds of qualified leads a month from inbound automation.

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Custom modern website

A design that fits the industry, built mobile first.

Interactive tank configurator

Buyers qualify themselves by setting up the exact tank they need.

HubSpot CRM and automation

A smooth handoff from marketing to sales, with full tracking.

Authority content and blogs

Made the brand the leading technical voice.

Persona-based journey mapping

A funnel built on how chemical storage buyers really behave.

FREE · WRITTEN IN 24 HOURS · NO PITCH

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021