Redefine Web

Healthcare case study, 2023 to 2024

Grew ProCare Sports engagement 30% with a digital revamp true to the brand.

A Truro physiotherapy clinic had a website from the 2000s. We replaced it with a modern site built for SEO and backed by Yelp. Engagement rose 30%, listings became 100% accurate and the clinic now has a base to win new patients as it grows.

Website Redesign SEO Strategy Copywriting Local Listings Paid Ads
Homepage of ProCare Sports, a Physiotherapy · Sports Injury · Truro, Cornwall business, shown in a browser window
PROCARESPORTSMEDICINE.COM
30%
ENGAGEMENT

Website engagement rose 30% with a modern design and strong calls to action.

20+
DAILY VISITORS

The site draws 20+ unique visitors a day, with steady local growth.

100%
LISTING ACCURACY

Accurate, consistent listings on Google and Yelp made the practice easier to find locally.

Headline result · +30% engagement Reporting cadence · monthly

CLIENT SNAPSHOT

Profile Physiotherapy clinic
Sector Sports injury and rehabilitation physiotherapy
HQ Truro, Cornwall, UK
Recognition Trusted Truro sports physiotherapist
Engagement Web + SEO + Yelp partner
Timeline 2023 / 2024
Platform WordPress

The brief

A well-established Truro physiotherapy clinic that combines clinical physiotherapy, sports science and strength training.

ProCare Sports Medicine is a well-established specialist physiotherapy clinic in Truro, Cornwall. It combines clinical physiotherapy, sports science and strength training to relieve pain, restore movement and rebuild confidence. Locals know it for expert, one-to-one care. ProCare had a strong name offline but needed a stronger presence online.

The problem

A site unchanged since the early 2000s, weak local search reach and uneven branding.

The website looked outdated, did not work well on phones and failed to show the quality of care.

With no SEO plan, ProCare's site barely showed up in 'Truro physiotherapy' searches. Branding did not match across channels.

Leads were limited. Rivals used Google, Yelp and paid ads, while ProCare relied on word of mouth.

What we did

A modern site, stronger SEO and Yelp ads.

A responsive, mobile-first redesign with on-brand copy.

We redesigned the website to look professional and be easy to use. It shows what makes ProCare different and guides patients to book. We built SEO content around the top local searches. We optimized the Google Business Profile and Yelp listings. Targeted Yelp ads reached people in and around Truro looking for physiotherapy.

RESULTS, CHARTED BEFORE AND AFTER
ENGAGEMENT 30%
Before
After
20+ DAILY VISITORS The site draws 20+ unique visitors a day, with steady local growth.
LISTING ACCURACY 100%
100% of the total

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Patient-focused redesign

Modern and mobile-first.

SEO site structure

Built around the top local searches.

Google Business Profile and Yelp listings

100% accurate on every platform.

Yelp paid ads

Reaches people ready to book.

On-brand copywriting

Builds trust and makes the next step clear.

FREE · WRITTEN IN 24 HOURS · NO PITCH

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021