Other case study, 2023 to 2024

Cut PsychicWorld acquisition costs 51% and grew revenue 166% in a regulated niche.

A global psychic readings platform worked within strict ad rules. Its own customer data and smart bidding drove the growth.

Paid Media Strategy Campaign Management Data Optimization

Homepage of PsychicWorld, a Digital Services · Global Platform business, shown in a browser window

PSYCHICWORLD.COM

+272%

PURCHASES

Purchases grew 272% through targeted keyword campaigns and ad copy that met the rules.

-51%

COST PER ACQUISITION

CPA fell 51% through AI-powered smart bidding.

+166%

REVENUE

Revenue rose 166%, driven by higher-value repeat buyers and better targeting.

Headline result · -51% CPA, +166% revenue Reporting cadence · weekly · LTV-tied

CLIENT SNAPSHOT

Profile Global digital platform

Sector Spiritual services · Online platform

HQ Online · global

Recognition Industry leader · spiritual services

Engagement Paid Media partner

Timeline 2023 / 2024

Platform Web platform + Performance Max

The brief

A leading global platform for psychic readings, tarot and spiritual guidance, run entirely online.

PsychicWorld is a leading global platform for spiritual services. It offers psychic readings, tarot sessions and other guidance online. As a digital-first brand, it needs ads to reach new customers.

Ads in this field are hard. Ad platforms put strict limits on copy, keywords and messages. PsychicWorld had loyal customers, but its campaigns missed higher-value buyers and could not scale well.

The problem

Strict ad rules, impulse buyers and rising cost per lead.

Strict ad rules limited keywords, ad copy and landing pages, so the ads reached few people.

Broad targeting drove high costs and poor leads.

Campaigns also made poor use of first-party data.

Buyers in this field act very differently. Some buy once on impulse, and others become high-value, long-term clients. Without finding and keeping the second group, PsychicWorld's CAC kept rising.

What we did

First-party signals and AI bidding, inside the platform rules.

We found the buyers worth the most and let the platform chase more like them.

We ran a clear, data-led paid media plan. Deep keyword research found terms that met the rules, showed buying intent and had done well before. Ad copy and landing pages matched that targeting.

We used PsychicWorld's own data to find its "Unicorn" customers, the repeat buyers worth the most. We built Performance Max campaigns with them as audience signals. Smart bidding moved budget in real time toward users likely to stay.

RESULTS, CHARTED BEFORE AND AFTER

PURCHASES +272%

Before

After

COST PER ACQUISITION -51%

Before

After

REVENUE +166%

Before

After

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Compliance-friendly keyword targeting

Sharper targeting and ad copy that fit platform rules.

First-party data audience signals

Lists of high-LTV "Unicorn" customers feeding Performance Max.

Smart bidding AI optimization

Real-time budget shifts toward likely long-term buyers.

Conversion-focused landing pages

Pages tuned to how spiritual services buyers decide.

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