Cut PsychicWorld acquisition cost 51% and tripled revenue
A global spiritual-services platform worked inside heavy ad-platform restrictions to drive 272% more purchases, 166% revenue growth, and 51% lower CPA. First-party signals plus AI smart bidding did the work.
A global platform for psychic readings, tarot, and spiritual guidance delivered online
PsychicWorld is a leading global platform in spiritual services, offering psychic readings, tarot consultations, and spiritual guidance through online channels. As a digital-first brand, they rely on paid media to reach new customers.
Ad platforms in this niche restrict keywords, copy, and landing pages, so growth depends on tight targeting, first-party data, and creative that clears review the first time.
Regulated niche, rising CPL, no first-party signal
Ad compliance limits
Restricted keywords and copy squeezed reach to the smallest possible audience each week.
High-cost broad targeting
Broad audiences drove up CPL and let low-intent clicks eat the budget every day.
No first-party signal
Buying data never fed the platform, so Performance Max could not learn who to chase.
Compliance-safe targeting plus first-party audiences plus AI bidding
Compliance-safe keywords
Rebuilt keyword lists and ad copy inside every platform rule so reach stayed live.
First-party audience feeds
High-LTV Unicorn customer lists fed Performance Max as the seed audience.
AI smart bidding
Real-time budget shifted toward users the model flagged as long-term buyers.
Conversion landing pages
Landing pages rebuilt for spiritual-services buyer intent, not generic ad flow.
Creative testing
Weekly ad variants tested inside compliance so review never froze the account.
LTV-tied reporting
Weekly reviews tied CPA and ROAS to lifetime value, not just first purchase.
Scaled paid media inside a regulated niche, tied to LTV
Headline: -51% CPA, +166% revenue, +272% purchases. Weekly cadence, LTV-tied reporting.
Purchases grew 272% via targeted keyword campaigns and compliance-tuned ad copy.
CPA fell 51% as smart bidding shifted budget toward high-value buyers.
Revenue climbed 166% off higher-value repeat customers and tighter targeting.
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