Healthcare case study, 2023 to 2024

Grew organic search 347% and conference attendance 67% for Psych Health & Wellness Care.

PHWC used targeted ads, Google Analytics and campaigns on many channels to bring more people to its clinic and its events. Organic search grew 347%, web traffic grew 285% and leads grew 238%.

Digital Marketing Paid Ads Analytics SEO Strategy Lead Generation

Homepage of Psychological Health & Wellness Care, a Mental Health · Clinic + Events · Bangladesh business, shown in a browser window

PHWCBD.ORG

347%

ORGANIC SEARCH

Organic search rankings rose 347%, so people could find the clinic and its events.

238%

LEAD GENERATION

Leads grew 238% through targeted LinkedIn and Facebook campaigns.

285%

WEB TRAFFIC

Paid campaigns grew web traffic 285%, which helped lift attendance 67%.

Headline result · +347% organic search Reporting cadence · monthly · tied to events

CLIENT SNAPSHOT

Profile Social enterprise clinic

Sector Mental health treatment · events

HQ Bangladesh

Recognition Social enterprise of SAJIDA Foundation

Engagement Multi-channel digital partner

Timeline 2023 / 2024

Platform WordPress

The brief

A social enterprise of SAJIDA Foundation, treating people in psychological distress to a global standard of care.

Psychological Health & Wellness Care Ltd. (PHWC) is a social enterprise of SAJIDA Foundation. It is a one-stop place for treatment of individuals experiencing psychological distress. It maintains a global standard of mental health treatments for disorders of any nature, including mental illness, maladjustment, substance misuse issues and social stressor-related concerns.

Its events and conferences were worth a lot to those who came. But it was hard to reach people outside its own network. With no targeted ads, the message did not reach the right people in the right places.

The problem

Outdated outreach, little online presence and growth that had stalled.

SOCIAL ENGAGEMENT LOW Outreach relied on outdated methods.

Plans to grow into new regions needed more reach. The website was hard to find in search. Organic search brought few leads. Ads were either not used or did not work. Too few people engaged on social media to drive sign-ups.

There were no useful analytics, so no one could track how campaigns performed.

What we did

Ads on several fronts, with targeting guided by analytics on professional networks.

Our approach centered on professional networking platforms and social ads.

Facebook ads targeted specific groups in specific regions of Bangladesh. LinkedIn ads reached working professionals. Twitter kept people engaged in real time. Google Analytics gave us detailed reports that shaped the plan.

RESULTS, CHARTED BEFORE AND AFTER

ORGANIC SEARCH 347%

Before

After

LEAD GENERATION 238%

Before

After

WEB TRAFFIC 285%

Before

After

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Facebook targeting by place and profile

Specific audience groups in each region.

LinkedIn ads for professionals

Aimed at working professionals.

Twitter brand exposure

Engagement in real time.

Google Analytics setup

Insights that shape the next plan.

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