Boosted RAFZ conversions 28% with a 2-second custom rebuild
A Swedish sustainable furniture brand was stuck on a plugin-heavy WooCommerce site that took 15+ seconds to load. We rebuilt it as a lightweight custom theme with place2place API. Result: +28% conversions and 82% fewer server requests.
A Swedish brand offering sustainable, affordable furniture
RAFZ Cirkulara Interiorer is a Swedish brand offering sustainable, affordable furniture for businesses and individuals. The team combines logistics, design, and eco-friendly practices to help clients buy, sell, or optimize spaces with quality pre-owned pieces.
By repurposing and repainting furniture, RAFZ creates modern, sustainable workplaces. The product story was strong. The store front holding it back was not.
A plugin-bloated store with 15-second load times
15-second load times
Slow performance drove cart abandonment on every category page.
Plugin-heavy stack
Downtime and bloat damaged trust with sustainability-minded buyers.
No API integrations
No place2place connection meant no cross-platform product reach.
Lightweight custom theme plus WooCommerce optimization
Lightweight custom theme
Efficient code that replaced plugin bloat and shipped a 2-second store.
WooCommerce optimization
Custom code over plugin reliance, tuned for a smoother checkout flow.
place2place API integration
Automatic product listings pushed across partner sales platforms.
Repaint customization
A repaint feature that tied the store back to the sustainability story.
Product-focused homepage
A browsing-driven homepage that turns visits into add-to-carts.
Monthly performance report
Reporting tied to conversions, speed, and server health month over month.
Fast, reliable store that finally converts
Headline: +28% conversions and 2-second load times. Monthly reporting cadence.
Conversion rate up 28% after the rebuild and speed work.
Load time cut from 15+ seconds down to 2 seconds.
Server requests cut 82%, improving efficiency and uptime.
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