A Swedish sustainable furniture brand replaced a plugin-bloated 15-second site with a custom lightweight rebuild — 28% conversion lift, 82% fewer server requests, place2place API integration.
RAFZ Cirkulära Interiörer is a Swedish brand offering sustainable, affordable furniture for businesses + individuals. They combine logistics, design, and eco-friendly practices to help clients buy, sell, or optimize spaces with quality pre-owned pieces.
By repurposing + repainting furniture, they create modern, sustainable workplaces.
RAFZ struggled with an outdated, plugin-heavy site loading 15+ seconds — driving customers away + frequent cart abandonment. Despite eco-friendly products, slow performance + downtime damaged trust.
Site failed to showcase products effectively. Weak homepage didn't inspire shoppers. No place2place API connection limiting reach.
We rebuilt the website from the ground up: original design transferred into a streamlined, lightweight theme. Removed unnecessary plugins, replaced with efficient custom code for WooCommerce. Custom repaint feature aligned with sustainability. Homepage redesigned for product browsing. API integration with place2place for automatic listings.
Replaced plugin bloat with efficient code.
Custom code over plugin reliance.
Auto product listings across platforms.
Aligned with sustainability mission.
Browsing-driven shopping flow.
Site now loads in 2 seconds. Rebuilt store improved conversions 28%, reduced server strain. New repaint feature + place2place exposure delivered measurable revenue growth.
Whatever your stage. Exploring, evaluating, or ready to move. We meet you there. No pressure, no slide-deck theater.