Tripled inbound leads and added £1.8m pipeline for Rapyd
A fintech SaaS replaced fragmented in-house marketing with a unified inbound and CRM program. Result: 3x inbound leads, £1.8m pipeline, and 5x organic traffic growth.
A niche fintech SaaS built for cloud payments and compliance
Fragmented tools, weak measurement, 5 leads a month
Referral-heavy pipeline
Inbound stalled at 5 leads a month. The site was slow and off-conversion.
Weak paid performance
Google Ads spent budget without a clear return. LinkedIn sat untapped.
No clear attribution
Salesforce ran through Zapier. Lead source data was blurry and hard to trust.
A unified inbound rebuild across site, CRM, paid, and content
Custom WordPress redesign
SaaS-focused, fast, mobile-first build wired for conversion, not just brand pages.
HubSpot CRM rollout
Replaced the fragmented Salesforce and Zapier stack with one source of truth for revenue.
Google Ads restructure
Cut wasted spend and re-pointed budget at high-intent SaaS keywords tied to demos.
LinkedIn Ads program
Persona targeting hit real B2B decision-makers, not vanity audiences or broad interests.
Content marketing engine
SEO blogs and gated PDFs built topical authority around payments and compliance.
Sitewide CRO pass
Form, hero, and pricing tests grew form fills across the funnel every month.
A recognized SaaS brand with 3x leads and £1.8m in pipeline
Headline result: £1.8m pipeline added. Weekly reporting cadence, CRM-tied attribution.
Over £1.8m in inbound sales pipeline generated across the program window.
Monthly inbound leads tripled, feeding a stable new-business pipeline.
Organic traffic grew 5x with SEO, content, and the site redesign combined.
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