SaaS case study, 2023 to 2024

Tripled inbound leads and added £1.8m in pipeline for Rapyd Financial Network.

A fintech SaaS company swapped scattered marketing for one inbound and CRM program. Inbound leads tripled, pipeline passed £1.8m and organic traffic grew 5×.

Strategy SEO Paid Ads CRM Implementation Website Redesign Content

Homepage of Rapyd Financial Network, a Fintech SaaS · Payments business, shown in a browser window

RAPYD.NET

£1.8m

PIPELINE

The program generated over £1.8 million in inbound sales pipeline.

3×

INBOUND LEADS

Monthly inbound leads tripled and grew the new business pipeline.

5×

ORGANIC TRAFFIC

Organic traffic grew 5× thanks to SEO, content and the redesign.

Headline result · £1.8m pipeline added Reporting cadence · weekly · CRM-tied

CLIENT SNAPSHOT

Founded 2016

Sector Fintech · payments · compliance

HQ United Kingdom

Recognition B2B fintech leader

Engagement Inbound + CRM partner

Timeline 2023 / 2024

Platform WordPress + HubSpot

The brief

A fintech SaaS company with cloud-based payment and compliance tools for businesses.

Rapyd Financial Network (2016) Ltd. is a SaaS company in fintech. Its cloud-based tools help businesses accept, send and manage funds, simplify compliance and run more efficiently.

Its in-house marketing was fragmented, and that held back growth. It had a self-built WordPress site, basic ad campaigns and no steady publishing.

The problem

Scattered tools, weak tracking and about 5 leads a month.

INBOUND LEADS ~5/MO Rapyd faced common SaaS hurdles caused by scattered marketing.

Its inbound funnel brought in as few as 5 leads a month. The WordPress site was slow, poorly optimized and not built to convert.

Paid media was underperforming.

LinkedIn was a great fit for its audience, but it got little use. Salesforce was loosely tied in through Zapier, so no one could tell where leads came from.

What we did

A done-for-you inbound overhaul, run from HubSpot.

We took on the full inbound program, from the website to the CRM.

We redesigned the site with a custom WordPress theme built for usability and conversions. SEO and content campaigns raised its authority. We tuned Google Ads to cut wasted budget, and LinkedIn Ads reached decision-makers.

HubSpot CRM replaced the scattered tools. Marketing, lead management and reporting now live in one place.

RESULTS, CHARTED BEFORE AND AFTER

£1.8m PIPELINE The program generated over £1.8 million in inbound sales pipeline.

INBOUND LEADS 3×

1×

3×

ORGANIC TRAFFIC 5×

1×

5×

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Custom WordPress redesign

Fast, mobile-first and built for SaaS.

HubSpot CRM

Replaced a patchy Salesforce and Zapier setup.

Google Ads restructure

Cut wasted spend and focused on high-intent SaaS keywords.

LinkedIn Ads

Targeted B2B decision-makers.

Content marketing

SEO blogs and gated PDFs.

Conversion optimization

Site-wide CRO that lifted form fills.

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021