A fintech SaaS company replaced fragmented marketing with a unified inbound + CRM program — 3× inbound leads, £1.8m pipeline, and 5× organic traffic growth.
Rapyd Financial Network (2016) Ltd. is a niche SaaS company in the fintech sector, offering cloud-based solutions that help businesses manage payments, streamline compliance, and improve operational efficiency.
Their growth was limited by an in-house, fragmented marketing approach — self-built WordPress site, basic ad campaigns, and inconsistent publishing.
Rapyd faced common SaaS hurdles tied to fragmented marketing. Their inbound funnel generated as few as 5 leads/month. The WordPress site was slow, poorly optimized, not designed for conversions.
Paid media was underperforming. LinkedIn was underutilized despite being ideal for their audience. Salesforce was loosely connected through Zapier — unclear lead attribution.
We delivered a done-for-you inbound transformation: redesigned site with custom WordPress theme, optimized for UX and conversion. SEO + content campaigns boosted authority. Google Ads optimization cut wasted budget. LinkedIn Ads connected with decision-makers.
HubSpot CRM centralized marketing, lead management, and reporting — replacing fragmented tools.
SaaS-focused, fast, mobile-first.
Replaced fragmented Salesforce + Zapier setup.
Cut wasted spend; aligned with high-intent SaaS keywords.
B2B decision-maker targeting.
SEO blogs + gated PDFs.
Site-wide CRO lifting form fills.
Rapyd transformed into a recognized SaaS brand in fintech — inbound leads tripled, pipeline grew past £1.8m, and brand searches tripled.
Whatever your stage. Exploring, evaluating, or ready to move. We meet you there. No pressure, no slide-deck theater.