Drove 300% activation growth for Rocket Software
A SaaS subscriber-acquisition tool fixed onboarding leaks and ran a 4-channel launch. Activation rose 300%, first-week signups hit 3,000, and 400+ new subscribers landed daily post-launch.
A SaaS tool that helps website owners grow subscribers
Rocket Software provides a subscription-focused tool that helps website owners grow their subscriber base. The product idea wasn’t new, but Rocket’s user-centric features and forward-thinking build gave them room to carve out share.
They came to us during the build phase with a real activation problem and a short runway to prove product-market fit at launch.
Activation leaks, no funnel, weak retention
Activation leaks
Only 7% of users installed the product inside the first 30 minutes.
No funnel system
Awareness, activation, and retention were disconnected and untracked.
Weak retention
Drip campaigns were thin and pricing tiers were untested at launch.
Fix activation, then run a 4-channel launch
Onboarding rebuild
Setup, tutorials, and video walkthroughs cut friction to the first WOW moment.
Plugin polish
A cleaner CMS install reduced technical drop-off during activation.
ConvertKit automation
Automated drip and re-engagement sequences kept new users active.
Multi-channel launch
Email, social, paid, and influencer channels ran on one coordinated calendar.
Pricing strategy
A free tier plus premium upgrades supported growth post-launch.
Analytics baseline
Product analytics wired to every step to prove activation gains.
Activation up 300%, 3,000 launch users, 400+ daily
Headline: +300% activation in the first month, 3,000 customers in week one, and 400+ daily signups post-launch.
Activation rate rose 300% inside the first month post-launch.
The first 3,000 customers came in during week one of launch.
400+ new subscribers landed daily and held steady post-launch.
More cases that match this work
