SaaS case study, 2024
Drove 300% activation rate growth and 3,000-customer launch for Rocket Software.
A SaaS subscriber tool was losing users during onboarding. We rebuilt its funnel, set up automated drip emails and ran a launch across 4 channels.
We raised the activation rate by 300% within the first month.
Rocket won its first 3,000 customers within the first week.
Since launch, a steady 400+ new subscribers have joined every day.
CLIENT SNAPSHOT
The brief
A SaaS company whose subscription tool helps website owners grow their subscriber base.
Rocket Software, Inc. makes a subscription tool that helps website owners grow their subscriber base quickly. The idea was not entirely new, but Rocket's fresh approach, user-focused features and forward-thinking development gave it room to win share.
When it came to us, Rocket was still building the product. New users struggled with onboarding, and few went on to use it.
The problem
Leaks in activation, no funnel system and weak retention.
What we did
Fix activation, then run a multi-channel launch.
We fixed onboarding first, then took the product to market.
We rebuilt Rocket's funnel for activation and long-term growth. We simplified installation and added tutorial guides and video walkthroughs. Before launch we built awareness. The launch itself used email lists, social media, paid ads and influencer marketing.
Automated drip emails kept users coming back. Tiered pricing supported revenue growth after launch.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Setup and tutorials got users to the wow moment faster.
A smooth CMS install so fewer users gave up on setup.
Automated emails to keep users and win them back.
One launch across email, social, paid ads and influencers.
A free tier with premium upgrades to support growth.
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