Drove +300% direct leads at Roof4Roof across Palm Beach
A South Florida roofer losing branded search to HomeAdvisor and third-party lead sellers. A full rebuild plus 400+ listings, SEO, ads, and PR returned +300% direct leads.
A Palm Beach roofer serving residential and commercial across South Florida
Roof4Roof handles residential and commercial projects across South Florida with a focus on repairs, installations, and proactive maintenance. Their regional reputation is strong.
Online was another story. Listings like HomeAdvisor outranked them for their own branded queries, and third-party leads chewed through margin.
HomeAdvisor took branded search and third-party leads bled margin
HomeAdvisor took brand search
The site lost first-page rank to third-party lead sellers.
Expensive third-party leads
Paid marketplaces drained margin on every booked job.
Weak site + sparse social
No conversion paths, no service showcases, no multi-channel reach.
Reclaim search authority with a rebuild, 400 listings, ads, and PR
Modern roofing-brand rebuild
A mobile-first, conversion-focused site that pushed direct calls.
400+ optimized listings
Local presence work that surpassed competitor citation coverage.
Google Ads + Social Ads
ROI-positive multi-channel campaigns with clear conversion goals.
Press release + brand PR
Press coverage that lifted branded search visibility fast.
LSAs + GBP optimization
Real-time map-pack visibility for emergency roofing intent.
County-level SEO strategy
Ranking work that broke into 3 South Florida counties.
Direct leads climb and third-party dependency drops
Headline result: +300% direct leads, 400+ optimized listings, top-3 ranks across 3 counties. Weekly reporting.
Direct leads grew after cutting third-party dependency.
First-page rank on key roofing terms in 3 counties.
Business listings expanded and cleaned across the market.
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