Home Services case study, 2023 to 2024
Drove 300% direct lead growth at Roof4Roof and took control of 400+ business listings across New Jersey.
A roofing company was fighting HomeAdvisor to be seen. We overhauled its SEO, PPC, social and branding and optimized 400+ business listings. Direct leads grew 300%, and a PR push raised the brand's profile.
Direct website leads grew 300% after the revamp, so Roof4Roof leans less on third-party platforms.
First-page rankings for key roofing keywords across 3 counties.
Local business listings grew to 400+ and were optimized, passing top New Jersey rivals.
CLIENT SNAPSHOT
The brief
A New Jersey roofing and exterior company that handles home and commercial projects.
Roof4Roof is a roofing and exterior company that has served New Jersey since 1990. It handles both home and commercial projects, doing repairs, installs and preventive upkeep, and it had a strong name in the region. But online, listing sites like HomeAdvisor ranked above its own site, even for searches on its name.
The problem
HomeAdvisor outranked branded searches, third-party leads cost too much and social was weak.
The website ranked poorly, even for searches on the brand name. Sites like HomeAdvisor took the top spots and forced Roof4Roof to buy costly third-party leads. The site did not work well on phones, had no clear path to convert and did not show off the services. Outdated business listings hurt local SEO. With no paid plan and little social activity, the brand had no reach across channels.
What we did
Take back search authority with a rebuild, 400 listings, ads and PR.
A full rebuild backed by listings, Google Ads, LSAs, social ads and a PR campaign.
We rebuilt the website to be fast, work on any screen and convert. SEO went after high-volume roofing keywords across 3 counties, and we fixed the business listings. PPC and Google Guaranteed LSAs kept the brand visible in real time. Social ads and a brand PR push ran alongside and built search authority.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Mobile-first and built to convert.
Passed rivals in local SEO.
Campaigns across channels that paid for themselves.
More visibility in searches for the brand.
Real-time map pack visibility for emergencies.
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