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Client
Roof4Roof
Industry
Roofing · Palm Beach County
Engagement
Full digital partner
Case № 084
2023 / 2024

Drove 300% direct lead growth at Roof4Roof — owning 400+ business listings in Palm Beach.

A roofing services provider battled HomeAdvisor for visibility with full SEO/PPC/social/branding overhaul — 300% direct leads, 400+ business listings, and PR-fueled brand visibility.

Result
+300% direct leads, 400+ optimized business listings, top-3 ranks across 3 counties.
Approach
Full website rebuild + 400 listings + Google Ads + LSAs + PR campaign + social ads.
Services
Website Redesign SEO Google Ads Social Listings PPC
Stack
WordPress · Google Ads · LSAs · GBP
roof4roof.live LIVE
Direct leads
+300%
↗ verified
Counties ranked
3
↗ first-page
Optimized listings
400+
↗ market
Direct leads · annual curve ▲ +300%
Roof4Roof case study
About the client

A roofing service provider specializing in residential and commercial projects across South Florida.

Roof4Roof is a roofing service provider specializing in both residential and commercial projects. With expertise in repairs, installations, and proactive maintenance, they had a strong regional reputation. However, their digital footprint was hampered by listings (HomeAdvisor) outranking their site for branded queries.

i The challenge

HomeAdvisor outranking branded searches + costly third-party leads + weak social.

Their website ranked poorly even for branded searches. Platforms like HomeAdvisor dominated, forcing expensive third-party leads. Site wasn't mobile-friendly, lacked clear conversion paths, and didn't showcase services. Outdated business listings hurt local SEO. With no paid strategy and minimal social, they lacked multi-channel reach.

Pre-engagement baseline Month 0
Branded ranking
HomeAdvisor wins
Listings
Inconsistent
Social
Sparse
ii The solutions

Reclaim search authority — rebuild + 400 listings + ads + PR.

We rebuilt the website with speed + responsive + conversion design. SEO targeted high-volume roofing keywords across 3 counties + corrected business listings. PPC + Google Guaranteed LSAs ensured real-time visibility. Parallel social ads + brand PR push enhanced search authority.

01

Modern roofing-brand redesign

Mobile-first + conversion-focused.

02

400+ optimized listings

Surpassed competitor presence in local SEO.

03

Google Ads + Social Ads

ROI-positive multi-channel campaigns.

04

Press release + brand PR

Branded search visibility lift.

05

LSAs + GBP

Real-time map-pack visibility for emergencies.

Services used Website Redesign · SEO · Google Ads · Social · Listings · PPC
By the numbers

Strength in numbers.

Roof4Roof regained control of its lead pipeline — stronger authority in core service areas, consistent high-intent traffic, and 300% growth in quality leads within months.

01 · Direct leads
+300%
Direct website leads grew 300% after the revamp, lowering dependency on third-party platforms.
02 · Counties ranked
3
First-page rankings on critical roofing keywords across 3 counties.
03 · Optimized listings
400+
Local business listings expanded and optimized to 400+, surpassing top Palm Beach competitors.
◇ ↗ Headline result · +300% direct leads Reporting cadence · weekly · listing-tied